FDBusiness.com

Food packaging found to influence taste preferences for infants

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

Food packaging found to influence taste preferences for infants

January 24
14:17 2014

A new study has found that packaging aesthetics play a stronger role than branding in influencing the taste preferences of infants in the US.

University of Calgary professor Charlene Elliott asked 65 children to choose between food pairs that were presented in McDonald’s, Starbucks, non-branded white and non-branded colourful wrapping.

The children were asked to choose between McDonald’s versus plain (white) wrapping, McDonald’s versus coloured (non-branded) wrapping, and McDonald’s versus Starbucks wrapping.

When identical foods were made available in McDonald’s wrapping versus Starbucks wrapping, the McDonald’s brand was not preferred by preschoolers in the study.

However, when children in the study were given the option of carrots in McDonald’s wrapping or carrots in colourful wrapping, children preferred the colourful’ carrots.

Elliott, who holds a Canada Research Chair in Food Marketing, Policy and Children’s Health, said that the study was aimed at finding whether packaging aesthetics influence children’s taste preferences as much as the branding.

“By asking preschoolers to also select between McDonald’s and an adult-oriented brand like Starbucks, we could make some preliminary observations about the degree to which the McDonald’s brand is actually driving the preschoolers’ selections,” Elliott added.

According to Elliott, her findings suggest that more attention needs to be paid to the important role of packaging in directing young children’s food preferences.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements