FDBusiness.com

Food Standards Scotland Launches First Healthy Eating Campaign

 Breaking News
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...
  • Landmark Court Ruling Opens the Way For Launch of Signum® by Quinn A recent landmark patent ruling has heralded the launch of Signum® by Quinn, a mono PET plastic tray.  The arrival of Signum® by Quinn follows a long and successful patent challenge by Irish plastic packaging manufacturer Quinn Packaging, against patents held by Klöckner Pentaplast and Faerch. In July the Intellectual Property Enterprise Court (IPEC) in [...]...
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...

Food Standards Scotland Launches First Healthy Eating Campaign

Food Standards Scotland Launches First Healthy Eating Campaign
September 13
10:38 2016

Food Standards Scotland (FSS) has launched a thought-provoking healthy eating campaign aimed at encouraging people in Scotland to reduce the number of unhealthy snacks eaten. The campaign addresses the country’s diet-related poor health and obesity record by drawing attention to the uncomfortable truth that people in Scotland are potentially damaging their future health by over-indulging and ‘treating’ themselves and their children too often with unhealthy and unnecessary snacks.

Around one-third of children and around two-thirds of adults in Scotland are currently overweight or obese. It is forecast that, unless things change 40% of adults in Scotland could be obese by 2030.

An FSS survey shows that the average child in Scotland aged between four and 10 years old consumes an average of around 24.5 kg of unhealthy, unnecessary snacks each year which equates to over 110,000 calories. In addition, the average intake of sugary drinks is around 145 cans or 48 litres per year, which is equivalent to 4.6 kg of sugar or 19,400 calories. Over the year an average seven year old child eats more than their body weight (23 kg)4 in unhealthy snacks alone and consumption of unhealthy snacks and drinks equates to around a quarter (129,749 kcal) of their yearly calorie requirement.

FSS’s recent report highlights that people in Scotland get half of their total sugar intake and one-fifth of all calories from unhealthy snacks and treats, such as cakes, biscuits, chocolate, sugary drinks and sweets which have little, if any, nutritional value.

Ross Finnie, FSS Chair, says: “Scotland’s poor health and obesity record cannot continue on its current path. Many people in Scotland think they have a healthy diet, however a significant number of people either forget or are simply in denial about the amount of calories they consume via unhealthy snacks. Too many treats and habitual unhealthy snacking soon add up and can have a long-term detrimental impact on an individual’s health. This campaign will encourage consumers in Scotland to make small changes every day to protect theirs, and their children’s health in years to come.”

foodstandardsscotlandlogoGeoff Ogle, FSS Chief Executive, says: “We all, as parents and carers, want the best for our children, and for Scotland that now means taking action on our children’s diets. And we can’t do that without setting them a good example and taking action on our own diets and unhealthy snacking habits too. It’s an uncomfortable truth that the amounts of ‘treats’ and unhealthy snacks we are feeding ourselves and our children could impact our long-term health. Our healthy eating campaign may not be the easiest to digest for some because it’s designed to hit home but we believe it, combined with our package of recommendations to Scottish Ministers will go some way in addressing Scotland’s deep-rooted diet related issues.”

The campaign encourages people to drop unhealthy snacks or swap them for healthier alternatives and share their top tips for avoiding bad snacking habits on the FSS Facebook page.

Further ideas and advice are available on the FSS website and social media pages.

In addition to the advertising campaign and website, FSS will also run a series of roadshows across the country during September offering the public access to advice and support on how to make simple but meaningful changes to their diets.

The campaign is one strand of FSS’s five-year strategic plan in which improving the nation’s diet and health is a major focus.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements