Foster’s beer packs get revamp from Incahoots

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

Foster’s beer packs get revamp from Incahoots

July 01
10:43 2013

Foster’s has had its packs revamped by integrated marketing agency Incahoots, as part of the beer brand’s 125th anniversary celebrations

Foster’s owner Heineken said that it will also launch new summer promotions alongside the revamp.

Simultaneously, off trade shoppers can win a limited edition Foster’s 1888 beer glass when they purchase specially-marked packs of Foster’s 1888 redesigned cans bearing a vintage brand logo honouring the brand’s 125th birthday year.

The limited edition can design was inspired by the original label that appeared on Foster’s bottles when the beer was launched in Melbourne in 1888.

The promotional activity represents the brand’s biggest through-the-line investment to date and is part of a multi-million pound marketing support programme commemorating the brand’s anniversary.

Foster’s brand director Gayle Harrison said: “The Foster’s 1888 Vintage Games and glassware promotions will heighten brand engagement and toast Foster’s history of providing true lager refreshment since 1888.”






Incahoots managing director Nicola Rodrigues added: “We wanted to ensure the campaign and creative reflected the brand’s true heritage. Many consumers aren’t aware that the product was developed in the searing heat of Australia by the Foster Brothers back in 1888, so our job was to convey that brand truth without losing the essential message of refreshment.”


About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here