FDBusiness.com

Foster’s beer packs get revamp from Incahoots

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Foster’s beer packs get revamp from Incahoots

July 01
10:43 2013

Foster’s has had its packs revamped by integrated marketing agency Incahoots, as part of the beer brand’s 125th anniversary celebrations

Foster’s owner Heineken said that it will also launch new summer promotions alongside the revamp.

Simultaneously, off trade shoppers can win a limited edition Foster’s 1888 beer glass when they purchase specially-marked packs of Foster’s 1888 redesigned cans bearing a vintage brand logo honouring the brand’s 125th birthday year.

The limited edition can design was inspired by the original label that appeared on Foster’s bottles when the beer was launched in Melbourne in 1888.

The promotional activity represents the brand’s biggest through-the-line investment to date and is part of a multi-million pound marketing support programme commemorating the brand’s anniversary.

Foster’s brand director Gayle Harrison said: “The Foster’s 1888 Vintage Games and glassware promotions will heighten brand engagement and toast Foster’s history of providing true lager refreshment since 1888.”

 

 

 

 

 

Incahoots managing director Nicola Rodrigues added: “We wanted to ensure the campaign and creative reflected the brand’s true heritage. Many consumers aren’t aware that the product was developed in the searing heat of Australia by the Foster Brothers back in 1888, so our job was to convey that brand truth without losing the essential message of refreshment.”

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements