FDBusiness.com

Four Legged Friends Living a Two Legged Lifestyle in the UK

 Breaking News
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...
  • FrieslandCampina Sells Fruit Juice Business The Dutch investment company Standard Investment is acquiring Riedel, the fruit juice business of FrieslandCampina, for an undisclosed sum. Based at Ede in the Netherlands, Riedel has a turnover of about €125 million and employs 200 people. Completion of the transaction is expected before the end of 2017. Earlier this year, FrieslandCampina announced that it would [...]...
  • LacPatrick is Cream of the Crop in UAE LacPatrick, the international dairy co-operative, has secured over £1 million of sales of its LP spray dried whole milk and skimmed milk powder in the United Arab Emirates (UAE), following participation at the Gulfood exhibition in February 2017. LacPatrick is one of Northern Ireland’s major manufacturing employers, employing over 300 staff across its Ballyrashane, Artigarvan [...]...
  • Tate & Lyle Launches CLARIA® Instant Functional Clean-Label Starches Tate & Lyle, a leading global provider of food ingredients and solutions, has announced a further expansion of its line of CLARIA® Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA® Instant 340 and 360. As claims such as ‘smooth’, ‘luscious’ and ‘velvet’ continue to grow, manufacturers are eager to develop textures [...]...
  • Reveal Impact – Ardagh Group to Launch a Two-Stage Thermochromic Solution Reveal Impact features combined temperature-sensitive inks with a twist. The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down. However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message to the consumer. The revealed message surprises the [...]...
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...

Four Legged Friends Living a Two Legged Lifestyle in the UK

Four Legged Friends Living a Two Legged Lifestyle in the UK
March 15
10:02 2013

While Britain’s pets are pampered and adored, many Brits are living an increasingly frugal lifestyle – and it seems life remains cushy for our four legged friends. Indeed, new research from Mintel finds dog food sales have hit a billion as the nation’s dog owners lavish their loved ones with snacks and treats.

Mintel’s research finds sales of dog food reached a record £1 billion in 2012, driven by a growth in the nation’s treat culture. Accounting for a tasty quarter (24%) of all dog food sales, snacks and treats jumped up 6% between 2011 and 2012 to reach £239 million. Meanwhile, natural treats increased 8% over the same one year period to reach £40 million.

But while sales of treats are thriving, the wet and dry dog food sector has been less impressive as consumers switch to homemade alternatives. Indeed, while scratch cooking is off the menu for many of the nation’s households, homemade food is a firm favourite for more than a third (34%) of Britain’s cat and dog owners. Accounting for 43% of all dog food sales, the wet dog food sector has remained virtually static (at £433 million in 2012) while volumes decreased by 1% between 2011 and 2012 to 309 million kg. Value sales of dry dog food have been nothing to bark about increasing just 2% between 2011 and 2012 to reach £287 million, volumes increasing less than 1% to 213 million kg in 2012.

Alex Beckett, Senior Food Analyst at Mintel, says: “The same species which love nothing more than to gnaw on a juicy bone or drag in a luckless chaffinch now tuck into home-made dishes prepared by concerned owners who pay close attention to their dog or cat’s diet. That Britain remains a pet-loving nation is indisputable and the bar is raised high for the healthiness and level of innovation in pet food. Considering their owners may have been wolfing down high profile poor quality processed foods recently, you have to wonder whether Britain’s pampered pets are getting the better treatment all round.”

While consumers continue to feel the pinch and household budgets are tightened, less than one in five pet owning Brits (17%) admit they are buying fewer pet treats than a year ago to save money. And it seems that Britain’s ladies are a bit of a soft touch when it comes to treating our four legged friends, as just 15% of female dog owners say they are now buying fewer treats compared to one in five (19%) men. And proving only the best is good enough for the nation’s pampered pets, today a significant four in ten (38%) pet owners agree they would rather cut back on their own food before cutting back on their pets, while one in five (19%) pet owners are concerned there are not enough gourmet cat and dog foods available. What is more, as many as one in two (51%) owners are worried about their pet getting all of the right nutrients.

“Introducing more sophisticated recipes could support value growth for the market, considering a significant number of cat or dog owners agree there are not enough gourmet cat and dog foods. Taking cues from human food markets, such as using regionally sourced ingredients, traceability of meats or ethnic-style recipes, could translate into wet food for cats and dogs to provide more upmarket appeal.” Alex Beckett continues.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements