Fuel10K adds ambient quark with fruit to breakfast range

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Fuel10K adds ambient quark with fruit to breakfast range

August 09
15:08 2016

Fuel10k-Quark-Range-v1.1Protein enriched breakfast brand Fuel10K has launched an ambient addition to the breakfast category that combines quark with fruit.

The new Quark with Fruit squeezy pouches deliver yogurt-style, high-protein meals in handy resealable packs that are low in fat and free from added refined sugar, the Fresh Marketing-owned brand said.

The new product will launch in supermarket Sainsbury’s, followed by Asda, in the last quarter of 2016 with four flavours to choose from: raspberry and blueberry, mango and passionfruit, strawberry and banana, and vanilla bean and honey. The 150g pouches have a recommended retail price of £1.99 each.

Fuel10K co-founder Barney Mauleverer said: “Fuel10K is all about delivering fast, easy and healthy protein breakfasts that taste great. Quark has some fantastic qualities that are a perfect fit. It’s an excellent source of natural protein that helps you feel fuller for longer and it’s low in fat. We have been working on the project for over 18 months so it is great to finally have something for both our retailers and consumers.

“The squeezy resealable pouches are great for breakfast on the go, making them ideal for younger shoppers who have been skipping breakfast and avoiding the cereal aisles. Breakfast on the go is a relatively new breakfast category that’s in high growth. At Fuel10K, we now have a range of porridge pots, breakfast drinks and pouches which are bringing younger shoppers back to the category and helping to drive incremental sales. All of the retailers we have presented Fuel10K pouches to have been really excited about this innovation, which is in response to the growing on-the-go category and consumer need for convenient breakfast solutions that don’t compromise on taste or health.”

An integrated marketing campaign will support the launch of Fuel10K’s new Quark with Fruit, including an extensive sampling exercise as part of its role as the official breakfast of Tough Mudder – the endurance race designed to challenge the toughest of athletes.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here