FDBusiness.com

Full Steam Ahead

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Full Steam Ahead

July 09
10:16 2013

Over the past few years, Chesapeake Bristol has honed its services to the independent brewery market, building a large client base and a coveted reputation for quality and innovation. The latest brewery to benefit from the site’s dedication is Box Steam Brewery, a successful brewer based outside Bath.

As Box Steam Brewery increased its presence in Tesco and Majestic Wines, the brewer needed a brand refresh that would create wider appeal, increase recognition and – ultimately – boost sales.

Box Steam Brewery worked with Bristol based marketing agency, Different Kettle, to re-invigorate the look of its brand. They wanted to maintain the brewer’s identity of hand-engineered artisan beers inspired by the genius of Brunel whilst creating a suite of materials that stood out on the shelves.

The Box Steam Brewery logo reflects the Brunel inspiration – featuring his top hat with a rising plume of steam. Along with the logo, each beer was assigned a specific colour – differentiating each individual product whilst making it clear they are part of a family. The new branding allows the consumer to make an informed purchasing decision and build loyalty to Box Steam Brewery.

Martin Usher, Business Development Manager at Chesapeake Bristol, said, “We were able to advise Different Kettle on the various print and finishing techniques available to them so the new labels delivered maximum shelf impact. We achieved this by using contrasting varnishes and exacting print quality.”

Kevin Newbold, Marketing Director at Box Steam Brewery, said, “This was a radical step for us. Making a decision about changing what has been a successful brand is never easy – especially for a small, independent brewer. But we were delighted with the entire process: the technical advice from Chesapeake, the design input from Different Kettle and, of course, the final product.”

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements