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Further Global Expansion For Nestle’s Kit Kat Brand

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Further Global Expansion For Nestle’s Kit Kat Brand

Further Global Expansion For Nestle’s Kit Kat Brand
June 27
10:45 2011

Brazilians will have the opportunity to ‘Have a Break’ and ‘Have a Kit Kat’ when the original milk chocolate with crunchy wafer confectionery snack lands in the country on July 1st. The launch in Brazil marks Kit Kat’s further expansion worldwide, adding to the 72 countries globally where the brand is sold.

Imported from Europe, the four-fingered Kit Kat bars will be available at Walmart and Sam’s Club supermarket stores throughout Brazil, and also via the retail channel in the south of the country.

The iconic brand Kit Kat, which celebrated its 75th anniversary last year, was first introduced in 1935, when the first four-fingered wafer was launched as Rowntree’s Chocolate Crisp in London and the South East of England. Within 18 months, it was rebranded by Rowntree’s marketing director George Harris, as Kit Kat Chocolate Crisp, and Kit Kat was born.

The Kit Kat brand also recently celebrated another addition to its vast range on the other side of the world, in Australia. The Kit Kat Chunky 3 bar, which offers three different taste sensations in one bar, was launched last month. It features the brand’s signature crisp wafer topped with three breakable chunks containing the delicious textures of fudge, crisp and sauce.

As part of Nestle’s global SFr110 million Cocoa Plan, the Kit Kat Chunky 3 bars will be manufactured using UTZ Certified sustainable cocoa. This UTZ Code of Conduct sets stringent requirements for the farmers when it comes to the sustainable growing of coffee, cocoa and tea. Launched in 2009, Nestle’s Cocoa Plan aims to create a sustainable supply chain for the cocoa industry as well as improving the lives of cocoa farmers and their communities.

Nestle Brazil, which employs more than 20,000 people, installed its first factory in 1921 in the Sao Paulo to produce condensed milk Milkmaid. This was to be known later by millions of consumers under the Brazilian translation as ‘Leite Moca’. Well-established in the South American country for over 90 years, Nestle Brazil currently offers hundreds of brands including Ninho, Maggi and Nescafe.

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