FDBusiness.com

Further International Expansion By Eckes-Granini Group

 Breaking News
  • Irish Craft Beer Sustaining Growth A new Bord Bia report has revealed that Irish craft beer is performing well across all fronts, from the number of production facilities to production output, market share and exports. The number of craft breweries in Ireland has grown by more than 500% in the last 5 years, with 72 now in operation, up from [...]...
  • Fi Europe Innovation Awards – The Shortlisted Companies One of the highlights at Fi Europe & Ni is the announcement of the winners of the Innovation Awards. The competition not only rewards the most innovative products and concepts, it also acts as a reliable trend barometer. The ten-member jury, chaired by Peter Wennström of The Healthy Marketing Team, presents a shortlist of the [...]...
  • Advetec Targets Food and Drink Manufacturers With Next Generation Organic Waste Digester To reduce food processors costs, Advetec, a leading specialist in the treatment and reduction of solid and liquid organic waste, has launched the Advetec XO, an evolution of the company’s successful Bio-Thermic Digester (BTD) technology. The system is designed to rapidly reduce organic content within waste at source,cutting off-site transportation and processing costs and helping food manufacturing companies [...]...
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...

Further International Expansion By Eckes-Granini Group

Further International Expansion By Eckes-Granini Group
August 10
14:04 2010

Germany-based Eckes-Granini Group, one of the leading branded fruit juice producers in Europe, and KMV (Karlovarske Mineralni Vody), the leading bottled water supplier in the Czech market, have formed a strategic partnership. KMV has become the exclusive marketer of Eckes-Granini Group’s granini and YO brands in the Czech Republic and Slovakia.

“This strategic partnership is yet another step forward in keeping with our international expansion policy,” points out Thomas Hinderer, president and chief executive of the Eckes-Granini Group. “The Czech Republic and Slovakia are attractive European markets which offer additional potential for the granini and YO brands, both of which are already familiar to consumers in the region.”

Equal emphasis will be placed on expanding distribution in the retail trade and establishing a firm foothold in the out-of-home sector. The granini portfolio for the retail trade in the Czech Republic and Slovakia encompasses a variety of juices and nectars in 1.0-litre PET bottles, while the 0.2-litre returnable bottle is offered in the out-of-home sector. YO premium syrups are available in retail stores in 0.7-litre PET bottles with an anti-spill cap. Both conventional advertising campaigns and extensive below-the-line activities are planned in support of brand development.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements