FDBusiness.com

The British Retail Consortium’s on-pack recycling logo has hit a new milestone after signing up its 150th user, the Indian food business Geeta’s Foods

The milestone, announced yesterday, comes three and a half years after the BRC officially launched the logo in March 2009. It was first trialled by Asda in late 2007.

Geeta’s Food is a London-based supplier of a range of Indian cooking sauces, curry pastes, chutneys and pickles.

News that it has joined the scheme comes just weeks after the logo scored a major coup when Coca-Cola signed up to use it in August.

The label is designed to give customers information about the recyclability of each element of a product’s packaging, with the aim of making it easier for them to recycle more material that can already be recycled but is not.

Since its launch, use of the logo, which is jointly administered by Wrap, has grown to cover more than 50,000 product lines.

British Retail Consortium director of food and sustainability Andrew Opie said: “It’s great to welcome Geeta’s Foods as our one hundred and fiftieth signatory.

“It goes to show the value of the consistent recycling message provided by the On-Pack Recycling Label to a comprehensive mix of smaller retailers and producers as well as big, national and global brands.

“In just three years, it’s reached over 50,000 different product lines and is making a noticeable difference to the quantity and quality of material customers are sending for recycling.”

Geeta’s Foods managing director Anita Samtani said: “We’re very proud to be part of the British Retail Consortium’s On-Pack Recycling Label scheme and part of this wider global sustainability initiative. We would like to encourage all of our customers to keep on recycling.”

WRAP director Marcus Gover added: “We welcome the 150th signatory and acknowledge the efforts of all OPRL members in promoting the scheme – providing a clear message to consumers on which packaging can be recycled.”