FDBusiness.com

Generation Brew – Young British Coffee Drinkers Not Satisfied With a Cup of Instant

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Generation Brew – Young British Coffee Drinkers Not Satisfied With a Cup of Instant

August 11
09:26 2010

New research from YouGov SixthSense reveals that a generational divide exists in UK coffee consumption. 83% of over 55s has drunk a cup of instant coffee in the last month compared to 67% of 18-24 year olds. Younger generations are more likely to choose alternatives such as a cappuccino (43%), a latte (39%) and an americano (22%).

Commenting on the findings in the report, research director for YouGov SixthSense, James McCoy, says: “What we are seeing here are two very different coffee drinking cultures informed by two different consumer experiences. The younger generation has grown up with Starbucks, Costa, Cafe Nero etc. offering a more varied and comprehensive coffee menu. Also, young people are used to meeting with their friends at places like coffee shops where conversation can be carried out over a freshly brewed coffee, Friends-style. The previous generation hosted more and, therefore, was more inclined to resort to whatever was in the kitchen cupboard if and when a guest requested coffee.”

Starbucks’ recent foray into the instant coffee market reflects an industry-wide push to produce something closer to the taste of freshly brewed coffee in instant coffee form. James McCoy adds: “It is possible that moves by coffee house chains into the instant sector might see a slight rebalance in favour of instant in the home.”

Londoners exhibit a more discerning taste in coffee compared to drinkers in other parts of the UK – 12% of Londoners say that they regularly drink ‘freshly brewed coffee’ for breakfast during the week, compared to Wales (6%), the Midlands (5%) and Northern Ireland (1%).  A smaller proportion of Londoners (69%) has drunk a cup of instant coffee in the past month than anywhere else in the UK, while the North (84%) is the region with the most drinkers of instant brands such as Nescafe, Kenco etc.

Coffee’s appeal seems to derive from its image as a ‘stimulating’ drink, with 67% of consumers choosing to label it as such. In contrast, 79% of respondents view regular tea (ie not herbal) as traditional, while tea is also synonymous with Britishness for 63% of UK adults. Herbal tea provides a calming effect with respondents using terms like relaxing (53%), soothing (36%) and healthy (55%) to describe it. Almost half of respondents (44%) say herbal tea is a good alternative to standard tea.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements