FDBusiness.com

Germany Now Accounts for a Quarter of the Western European Chocolate Confectionery Market

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Germany Now Accounts for a Quarter of the Western European Chocolate Confectionery Market

Germany Now Accounts for a Quarter of the Western European Chocolate Confectionery Market
November 06
09:13 2013

While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value of £4.6 billion. And despite falling by 7% since 2010, sales are expected to grow by almost 4% by the end of 2013.

Meanwhile, France and the UK each hold a 20% share of the market, with a retail value of £3.7 billion respectively in 2012. The Italian market follows at £1.2 billion and Spain £590 million.

And Germany’s reputation as a “chocolate nation” is also reinforced by a per capita consumption of over 8kg annually, by far the highest in Western Europe. In comparison, Brits eat 6.5kg per year, the French 5.7kg, Italians and Spanish 1.7kg.

Marcia Mogelonsky, Director of Innovation and Insight at Mintel, coments: “Germany remains Europe’s largest chocolate market, despite the small fall from 2010. In order to keep up that pace, manufacturers would do well to look at what motivates German chocolate consumers, as they have some unexpected patterns in their eating and purchasing habits. Germans have a strong tradition in the category, supported by a number of well-established and respected brands.”

Looking at motivation for purchasing chocolate amongst chocolate buyers in France, Germany, Italy and Spain, it is the Germans who are the most likely to buy chocolate on impulse. Indeed, some 45% of Germans buy it on impulse, while just 33% of French, 30% of Italians and 20% of Spanish do so. As for Brits, 54% of chocolate eaters buy chocolate on impulse.

And not only are Germans impulsive chocolate buyers, but they are second only to French consumers when it comes to buying chocolate to treat themselves. Indeed, more than three-quarters (76%) of Germans and 84% of French purchase the products as a special treat for themselves, or as something special to improve their moods. Meanwhile, two fifths (41%) of Brits buy chocolate to eat it as comfort food. Just over half (58%) of Italians and 66% of Spanish chocolate eaters buy the products to lift their moods or to treat themselves.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements