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Gin and geometry

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Gin and geometry

April 20
14:20 2013

United Creatives have produced a rather beautiful label for Dodd’s Gin, inspired by trigonometry, geometry and engineering diagrams.

Dodd’s Gin is a new, ’boutique’ brand from The London Distillery Company and is sold through at Fortnum & Mason (price, £37.50). The label, United say, “pays tribute to Ralph Dodd, an 18th century born engineer and entrepreneur [who founded the London Distillery Company]. As well as looking at trigonometry, geometry and engineering diagrams from Dodd’s time, we created a label that has genuine British feel for a genuine British spirit.”

The studio worked with letterpress printers Blush Publishing on the job which is printed in three colours. Each label is numbered before being applied to the bottles by hand  – the labels were kiss-cut to make that process easier.


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