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Global Brands Take to the Stage at UK’s Leading Packaging Show

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Global Brands Take to the Stage at UK’s Leading Packaging Show

Global Brands Take to the Stage at UK’s Leading Packaging Show
February 07
10:52 2017

Amazon, Innocent Drinks, Jaguar Land Rover, 2 Sisters Food Group, Mondelēz International, Lucozade Ribena Suntory, Ellen MacArthur Foundation and Marks & Spencer are just some of the major brands taking to the stage at Packaging Innovations, Empack and Label&Print 2017.​

The UK’s leading packaging show, which returns to Birmingham’s NEC on 1 & 2 March 2017 for its twelfth edition, will host over 30 hours of practical and educational content, across five theatres. It will also feature experts from Co-Op, Danone Nutricia, Smithers Pira, Terracycle, Touch Pack Design, Root, the Environmental Services Association and Bunzl.

The age of e-commerce has added another level of complexity to the packaging process as organisations must find ways to reduce waste, minimise damage whilst pleasing customers throughout the journey of the package. With this in mind, two of the world’s leading exponents of e-commerce packaging, Amazon’s Brent Nelson, Senior Manager of WW Packaging, Sustainability, and Justine Mahler, Manager of WW Packaging, Sustainability, will give visitors an insight into the best-in-class solutions when designing packaging for e-commerce.

Sustainability is arguably one of the hottest topics in packaging at the moment, with forecasts predicating that the global sustainable packaging market will be reach $303.60 Billion by 2020. Innocent Drinks has always had sustainability at its heart, with this in mind, its Sustainability Manager, Simon Reid, will present ‘Leaving things better than we find them’. During his talk, Simon will look at how Innocent ensures its supply chain meets not only environmental and social minimum standards, but how it is constantly striving to reduce waste and the amount of energy and water it uses. He will also explore Innocent’s historical work on pushing the boundaries for packaging, as well as its plans for the next few years.

In today’s digitally driven world convenience is king. Consumers have the luxury of being able to access what they want, when they want it. So how do businesses meet these consumer needs while growing in a responsible way? Continuing with the sustainability theme will be Tracy Sutton, Packaging Design and Brand Sustainability Consultant at Root. Tracy will explore the benefits of having a strategic approach to packaging design that is specific to your brand. She will share her perspective on the complex issues of recycling and composting and contrast this with a simple, holistic design approach that can reap increased benefits.​

Launching and maintaining manufacturing operations abroad is a challenging task in so many ways. With this in mind, Theodoros Striftompolas, International Packaging Engineer at Jaguar Land Rover, will present ‘High performance packaging behind the high performance cars’. He will detail how the JLR International Packaging team oversees the design, development and management of the packaging of parts, which are to be fitted in the firm’s international plants, and the challenges faced and the opportunities that arise during this process.

Iain Ferguson, Environment Manager at Co-Op is exploring the circular economy and what it means for packaging. As part of this he will explain Co-Op’s approach to improving packaging recyclability.

David Tonkin, Group Packaging Development Manager at 2 Sisters Food Group, will be presenting a case study-led session, focusing on creating a food brand for the online world. David will detail how the brand was created, the design explorations, how the designs were brought to life and how it was all delivered to market.

Frits Brinkerhof, Business Project Director at Danone Nutricia, and Martin Bunce, Principle Consultant at Tin Horse, will share the successful design approach used for developing the new Aptamil Profutura infant nutrition pack. Martin and Frits will also talk about an ‘Agile Innovation’ approach, which analyses how to design for an uncertain world, where change is the only constant.

Anyone looking to add value and increase brand loyalty through functionality will not want to miss the talk by Steven Hind, Head of Marketing at Lucozade Sport & Lucozade Ribena Suntory, and Heidi Maxwell, Managing Director of Touch Pack Design. The presentation will explore Lucozade’ s desire to entice more people to buy its sports drink by designing a revolutionary drinks bottle, pinpointing the consumer’s need for a lightweight yet strong bottle, addressing three key barriers to purchase; efficacy, value and relevance.

These seminars and case studies are selected to provide inspiration and practical guidance on packaging, label and print issues. To see the full line-up and to register for free please visit www.easyfairs.com/PIUK, www.easyfairs.com/EmpackUK and www.easyfairs.com/Label&PrintUK or via the show team on +44 (0)20 3196 4429 or PackagingUK@easyfairs.com.

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