FDBusiness.com

Global Food Companies are Increasingly Sweet on Sweet Potatoes

 Breaking News
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...
  • The Hershey Company Takes Minority Stake in Irish Snacking Brand The Hershey Company, the US-based food group, has made a minority investment in Fulfil Holdings, the owner of the snacking brand FULFIL. Headquartered in Dublin, Ireland, FULFIL has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Ireland. Brian [...]...
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...

Global Food Companies are Increasingly Sweet on Sweet Potatoes

Global Food Companies are Increasingly Sweet on Sweet Potatoes
May 07
15:14 2019

Global introductions of food and beverage products that use sweet potato as an ingredient, flavour, or more increased by a compound annual growth rate (CAGR) of 21% for the period from 2015 to 2018, according to Innova Market Insights. This news comes on the heels of the U.S. Department of Agriculture’s (USDA) just-released Census of Agriculture which revealed that the amount of acreage devoted to sweet potatoes expanded 37.6% in the U.S. for the period from 2012 to 2017, far and away the biggest increase for any vegetable crop measured by the USDA.

The rise of the sweet potato reflects a major shift in global diet and nutritional preferences with consumers embracing ‘healthy swaps’ that replace foods like white potatoes with more healthful alternatives. Sweet potatoes offer significantly higher levels of vitamins A and C than white potatoes, are rich in beta-carotene, have slightly more fiber than white potatoes, and also have a lower glycemic index.

Robust new product growth

The baby meals category accounted for 14% of new sweet potato launches over the 2015 to 2018 period, the highest share for any category measured, according to Innova Market Insights. But launch growth was especially robust in five additional categories, each racking up CAGR gains of 25% or more over the period: cakes, pastries & sweet goods, vegetables, ready meals, cassava and other root-based snacks, and gummies/jellies.

“A confectionery category like gummies or jellies seems like an odd place for sweet potato, but that is an indication of how sweet potato is catching on as a natural, clean label food colouring,” says Tom Vierhile, VP of Strategic Insights North America for Innova Market Insights.

“Sweet potato is increasingly used as a base ingredient for natural red colour alternatives to carmine, a food coloring derived from insects,” says Vierhile. “Food makers that use carmine cannot label their products as ‘vegan’, an increasingly attractive designation for consumers seeking to reduce or eliminate animal-based products in the diet. This is helping sweet potato gain traction in food ingredients like food colours.”

A broad swath of innovation

New product innovations showcasing sweet potatoes include Birds Eye Sweet Potato Waffles, a recent U.K. launch hailed as a ‘trendy twist on a family favorite’ that can be heated in a toaster. Sweet potato has proven to have a sweet tooth in markets like Japan and South Korea where you’ll see it in new products like Haagen-Dazs Mini Cup Sweet Potato Tart Ice Cream and Lotte Custard Cake with Sweet Potato Cream Filling.

Sweet potato is even enhancing the perceived health value of foods already viewed as healthful. That’s the case with Lantana Limited Edition Sweet Potato Hummus, a U.S. launch for the fall season.

Innovation in plant breeding is setting the stage for wider penetration of sweet potatoes

Cultivation of sweet potatoes has traditionally been limited to humid subtropical to tropical climates, the former in U.S states like North Carolina and Louisiana which provide the 120 to 150 days to maturity that sweet potatoes require. But even that is changing, with the potential to broaden the global footprint of sweet potato.

Canadian researchers recently announced the availability of a new variety of sweet potato called Radiance that matures in as little as 100 days – fast enough to harvest in the Niagara Region of the country. Assuming Radiance and other faster-maturing sweet potato varieties like it catch on, the sweet potato story seems destined to add additional chapters in more temperate regions around the globe.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements