FDBusiness.com

Global Premium Bottled Water – A Sparkling Opportunity

 Breaking News
  • Florette Further Expands its UK Business In line with its strategy to be a major player within the UK fresh produce category, Florette UK & Ireland (part of the French Agrial group) has acquired the Wigan site of MyFresh Prepared Produce, a producer of a wide range of salad and vegetable products. MyFresh, Wigan, which employs almost 300 people and was [...]...
  • FrieslandCampina Simplifies its Organisation Royal FrieslandCampina intends to simplify its organizational structure into four to be set up global business groups – Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy. A less complex structure will enable FrieslandCampina to more decisively respond to the market developments and to innovate better with respect to strategic priorities. The objective of the new [...]...
  • Heineken’s Acquisition of Punch is Cleared The Competition and Markets Authority (CMA) has accepted proposals by Heineken to resolve concerns over its £402.7 million acquisition of Punch Taverns, one of the UK’s largest leased pub companies, with a portfolio of more than 3,500 pubs nationwide. In June, the CMA said that Heineken’s proposed purchase of part of the Punch Taverns estate [...]...
  • Changing Consumer Tastes Drive Long-term Global Sugar Market Slowdown The consumers’ shift away from sugar consumption is an important driver behind significant changes in the food and beverage industry. These changes will have long-term ramifications, including a likely slowdown in the worldwide sugar market, according to the latest report of Rabobank ‘Sweetness and Lite’. A combination of changing preferences, product reformulations and government pressure have [...]...
  • How is the Rise of E-Commerce Changing the Role of Physical Stores? The rise of the internet has allowed retailers to directly connect with consumers from beyond the physical store revolutionising the competitive space more than ever. The world recently saw the acquisition of Amazon and Whole Foods which sent shock waves through the retail industry. This unforeseen merger has put retailers under pressure more than ever [...]...
  • SPX FLOW Appoints Pierre Sbabo as Vice President, Food and Beverage in EMEA SPX FLOW has announced the appointment of Pierre Sbabo as the Vice President of its Food and Beverage business in EMEA. He comes from a strong background in the water and process technology markets with truly international experience. With a Master’s Degree in Marketing and International Business from ESC Chambery, Sbabo has worked for global leaders [...]...

Global Premium Bottled Water – A Sparkling Opportunity

Global Premium Bottled Water – A Sparkling Opportunity
April 05
12:01 2011

The first ever report on premium bottled water, by specialist consultancy Zenith International, estimates that global sales rose from 9.4 billion litres in 2009 to 9.5 billion litres in 2010. This represents 6.3% of all bottled water consumption in pack sizes up to 10 litres.

“Premium bottled water is important because most water is very local and is sold at relatively low prices,” comments Zenith senior consultant Karen Wells. “Adding a premium through a unique story, great design, powerful branding and communication that builds consumer loyalty can make all the difference to the success of a business.”

Zenith defines premium primarily based on a brand’s price and positioning within the market. There are also several different layers of premium, ranging from premium private label through everyday premium and super premium to ultra premium.

With differing dynamics in each country, Zenith’s new report highlights three markets – China, Germany and the United States. The US premium market is dominated by imports such as Fiji and Evian. In Germany the segment is substantial, led by Gerolsteiner, but fragmented.

China now has one of the fastest growing premium sectors worldwide, with a combination of local and imported brands. The key leading premium brands worldwide include Evian, Perrier, San Pellegrino, Vittel and Volvic.

After a slowdown in growth for premium bottled water under the recent combination of economic pressures and environmental concerns, Zenith forecasts continued expansion for premium waters.

“The best companies have improved their environmental credentials and the newly emerging middle classes in young economies with strong growth should provide renewed impetus for premium waters around the world,” Karen Wells concludes.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements