FDBusiness.com

Gluten-free Bakery Celebrates Sweet Success at Welsh Business Awards

 Breaking News
  • Diageo Launches New Super-premium Gin Diageo is introducing a new super-premium Italian gin, Villa Ascenti. The launch comes at a time when the super-premium and ultra-premium gin categories are the fastest growing segment within gin in Europe. Villa Ascenti will initially be available in 14 European countries. A new €420,000 (£360,000) distillery has been built on the site of the brand [...]...
  • European Commission Proposes to Increase Price Transparency in the Food Chain Having banned unfair trading practices and improved producer co-operation, the European Commission has presented the third element to improve fairness in the food supply chain by introducing greater transparency in the way prices are reported throughout the chain. The European Commission has tabled a proposal that will make available crucial information on how prices are determined [...]...
  • Irish Distillers Launches ‘A Story of Irish Whiskey’ Podcast Series Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys, has launched its first podcast, ‘A Story of Irish Whiskey’. Produced by Last Cast Media, the five-part series is a story of coming together, sharing, conquering markets and how three families, competitors for [...]...
  • C&C Group Increases Revenue by 187.3% to over €1.5 Billion C&C Group, the UK and Ireland drinks production and distribution business, increased net revenue by 187.3% to €1.575 billion in 12 months ended 28 February 2019, reflecting the acquisition of Matthew Clark and Bibendum from the administrators of Conviviality Group in April 2018. Excluding Matthew Clark and Bibendum, and on a constant currency basis, net [...]...
  • 2 Sisters Accelerates Business Transformation 2 Sisters Food Group has announced a series of actions as part of its accelerating transformational strategy to turnaround the business. The company is making further investments in its UK Poultry and Fox’s Biscuits businesses, and is proposing to reduce the number of its UK Poultry sites in order to produce shorter, more efficient supply [...]...

Gluten-free Bakery Celebrates Sweet Success at Welsh Business Awards

Gluten-free Bakery Celebrates Sweet Success at Welsh Business Awards
March 07
16:09 2016

A dedicated gluten-free bakery has triumphed at the Welsh Business Awards, organised by the South Wales Chamber of Commerce, in association with the University of South Wales. Welsh Hills Bakery was the joint winner of the Success through Overseas Trade category.

The third-generation bakery based in Aberdare, South Wales started making gluten-free cakes and pastry pies in 2001, and developed a brand of gluten-free products, branded Lovemore Free From Foods in 2008. The business was the first to supply two of the UK’s major supermarket chains with its own gluten free products, and its customer portfolio now includes Tesco, Asda, Morrisons and Waitrose.

The bakery’s international success has come as a result of the company’s recognition of a gap in the market for gluten-free goods overseas. Welsh Hills Bakery invested in various methods of research to target new markets, with management visiting overseas locations to establish potential opportunities for the Lovemore product range.

In the last two years, the business has achieved notable success across Europe, supplying 25 different ranges of cakes and biscuits to countries across the continent including Finland, Norway, Denmark, Sweden, Switzerland, Spain, Hungary, Malta, France and Germany. The business now supplies its produce to the USA and the Middle East, and is also initiating further export opportunities in China and Australia.

To ensure its technology and equipment is world-class, the bakery has spent £100,000 over the last two years into its factory based in Hirwaun.

Resulting from the focus on overseas markets, Welsh Hill Bakery’s export business has grown by 15% over the past 24 months, adding to the company’s turnover of £5 million last year.

Now in their fourteenth year, the Welsh Business Awards reflect the efforts of businesses and individuals throughout the whole of 2015.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements