FDBusiness.com

GNT Pinpoints Reasons Behind Ice Cream Sales

 Breaking News
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...
  • Deliveroo, Costa Coffee and BrewDog are the UK’s Fastest Growing Brands Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell. Deliveroo, at no.50 after increasing its value 54% [...]...
  • Arla Foods Ingredients Obtains GRAS Approval For Alpha-lactalbumin in Infant Formula Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate [...]...
  • Java Republic is ‘Beverage Company of the Year 2019’ in Ireland Java Republic won the award of Beverage Company of the Year at the recent 2019 Food & Drink Business Awards. These prestigious awards celebrate the very best in food and drink manufacturing, retail, and food service across the island of Ireland. The Awards recognise the very best in the industry across 18 categories. For Java Republic winning Beverage [...]...

GNT Pinpoints Reasons Behind Ice Cream Sales

July 21
10:43 2016

Top-five-factors-when-consumers-buy-ice-cream_strict_xxlGNT has compiled the five reasons that persuade customers to purchase ice cream due to a comprehensive worldwide consumer surveys. Ingredients, GNT says, are the primary key.

Whether it tastes like creamy cookie dough or refreshing lemon, in summer delicious ice cream is tempting people everywhere, notes GNT. Of course, the company says, flavour is key when it comes to choosing a particular product. However, there is more that consumers pay attention to when deciding whether to buy a certain ice cream, or not. Via comprehensive worldwide consumer surveys, GNT has gathered these top five aspects.

1 of 5: Ingredients

Ice cream may not be the healthiest choice – instead, it is aimed at indulgence. Yet, 45& of consumers worldwide try to avoid ice cream containing artificial colours, sweeteners or preservatives. Nearly one third have already opted not to buy a particular type because it contained artificial colourings.

2 of 5: Information on package

People want to know at a glance what’s inside their ice cream. 66% check ingredient labels before putting a product into their shopping baskets. More than one fifth even want easy-to-understand ingredient information and clear nutrition facts on the front of their ice cream packaging.

3 of 5: Colour

We eat with our eyes. For one third of consumers worldwide, the colour of ice cream is crucial for their purchase decision. And there’s a simple reason: our brain connects certain colours to certain flavours. In other words: the colour determines what we expect a product to taste and smell like.

4 of 5: Calories and fat

Even though ice cream is, of course, a sweet treat, only 12% care about calories when choosing a particular type of ice cream. On the other hand, 44% try to avoid fat.

5 of 5: Price

The price for ice cream is crucial for 53% of consumers. But, cheap isn’t always good: producers can enhance customers’ brand preference by removing artificial and additive colours from their products. Parents usually buy the healthier option – regardless of the product price.

GNT is a global market leader of Colouring Foods and plays a major role in the food and beverage industry. The company has a  wide variety of products that it lends its colouring to such as, beverages, confectionery and dairy products.

About Author

admin

admin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements