FDBusiness.com

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks

 Breaking News
  • FrieslandCampina Strengthens US Presence Royal FrieslandCampina, the global dairy group, has acquired US-based importer and distributor Jana Foods. The acquisition will further strengthen FrieslandCampina’s position in supplying Dutch specialty cheese to the US market. Jana Foods will be integrated in the FrieslandCampina Consumer Dairy USA business. “This acquisition supports our strategy of investing for growth. This investment is in line [...]...
  • Greencore Well Placed to Drive Future Growth in Core UK Market Greencore Group, a leading manufacturer of convenience food in the UK, has reported a 4.2% increase in revenue from continuing operations to £1.499 billion for the year ending 28 September 2018. Adjusted operating profit rose by 3.6% to £110.6 million, with improved profits in food to go categories being partly offset by a decline in [...]...
  • Strategic Partnership Sets New Industry Standard For Sourcing Cocoa Dutch impact organization Tony’s Chocolonely, retailer Albert Heijn and chocolate manufacturer Barry Callebaut have forged a strategic partnership to end child labour and modern slavery in the chocolate industry. Together the companies are setting a new industry standard that increases pressure on the wider chocolate industry to drive structural change to work towards a more [...]...
  • Global Premium Water Growing 8% a Year Global sales of premium bottled water reached US$16.5 billion at consumer prices in 2017, 48% more than five years ago, according to a new report from Zenith Global, the global food and drink experts. Consumption volume also rose strongly by 26% over the five years to 11.2 billion litres. “This 8.1% annual value growth, compared with [...]...
  • Exports Boost Europe’s Beer Production to Eight-year High Europe’s beer production rose to an eight-year high in 2017 bolstered by record exports, a rise in micro-breweries and increased low-alcohol products. According to The Brewers of Europe’s latest report on Europe’s beer sector, production increased by 2 million HL 39.6 billion litres, exports reached an all-time high, with one in five beers shipped abroad and [...]...

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks
June 14
10:26 2016

Hot drinks such as tea and coffee are a staple of busy consumers’ lives. However, an apparent lack of time means consumers often turn to “quick” options such as microwaveable products, which are often perceived to compromise on taste. To target those looking for a higher quality on-the-go beverage, brands have started devising novel packaging solutions in order to break the stereotype of convenience-quality trade-off.

14.5% of the total volume of Hot Drinks consumed worldwide are selected because they’re the most convenient product, according to consumer insight firm Canadean.

The company’s report, which features research into convenience hot drinks, finds that the increasing demand for time-saving versions of these products presents an exciting opportunity to benefit from the enduring lack of time consumers face.

Veronika Zhupanova, Analyst for Canadean, says: “A number of on-the-go solutions have already been rolled out to cater to these consumers, such as microwaveable ready-to-drink cups, or sealed cups that simply require hot water, and solid chocolate on a stick that allows consumers to brew their own hot chocolate without the need for a spoon. While consumers are on the lookout for more convenient solutions, they often consider them as of a lower quality than their less convenient counterparts. To offset this, manufacturers must market products as of a premium class through top-quality packaging materials, designs, and packaging claims.”

CanadeanLiquidIntelligenceLogoVeronika Zhupanova continues: “Packaging innovation should be used to enable on-the-go occasions for hot beverage connoisseurs. Manufacturers have to find ways to cater to tea-loving busy consumers either by highlighting quality of tea bags, a technique which has been practiced for a while now, or by coming up with solutions that allow them to enjoy loose tea on-the-go.”

Recently, Grower’s Cup Tea Brewer rolled out a drink in a pouch, described by the manufacturer as offering the freedom “to enjoy a gourmet tea experience regardless of place and situation”. The product is packaged as a stand-up pouch allowing consumers to brew loose tea on-the-go. Additionally, the pouch can be refilled with consumers’ own loose tea, enabling them to save costs without compromising convenience or product taste.

Veronika Zhupanova adds: “This product represents genuine innovation within the hot drinks market due to its refusal to compromise on quality despite being a convenience product, and its cost-saving, refillable design.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements