FDBusiness.com

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks

Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks
June 14
10:26 2016

Hot drinks such as tea and coffee are a staple of busy consumers’ lives. However, an apparent lack of time means consumers often turn to “quick” options such as microwaveable products, which are often perceived to compromise on taste. To target those looking for a higher quality on-the-go beverage, brands have started devising novel packaging solutions in order to break the stereotype of convenience-quality trade-off.

14.5% of the total volume of Hot Drinks consumed worldwide are selected because they’re the most convenient product, according to consumer insight firm Canadean.

The company’s report, which features research into convenience hot drinks, finds that the increasing demand for time-saving versions of these products presents an exciting opportunity to benefit from the enduring lack of time consumers face.

Veronika Zhupanova, Analyst for Canadean, says: “A number of on-the-go solutions have already been rolled out to cater to these consumers, such as microwaveable ready-to-drink cups, or sealed cups that simply require hot water, and solid chocolate on a stick that allows consumers to brew their own hot chocolate without the need for a spoon. While consumers are on the lookout for more convenient solutions, they often consider them as of a lower quality than their less convenient counterparts. To offset this, manufacturers must market products as of a premium class through top-quality packaging materials, designs, and packaging claims.”

CanadeanLiquidIntelligenceLogoVeronika Zhupanova continues: “Packaging innovation should be used to enable on-the-go occasions for hot beverage connoisseurs. Manufacturers have to find ways to cater to tea-loving busy consumers either by highlighting quality of tea bags, a technique which has been practiced for a while now, or by coming up with solutions that allow them to enjoy loose tea on-the-go.”

Recently, Grower’s Cup Tea Brewer rolled out a drink in a pouch, described by the manufacturer as offering the freedom “to enjoy a gourmet tea experience regardless of place and situation”. The product is packaged as a stand-up pouch allowing consumers to brew loose tea on-the-go. Additionally, the pouch can be refilled with consumers’ own loose tea, enabling them to save costs without compromising convenience or product taste.

Veronika Zhupanova adds: “This product represents genuine innovation within the hot drinks market due to its refusal to compromise on quality despite being a convenience product, and its cost-saving, refillable design.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements