Grabbing Customer Attention
One of the most important roles for packaging is to make the product it contains ‘stand out from the crowd’. Thanks to new printing techniques, which can be used in conjunction with the latest electronic technologies the packs can be made to, literally, ‘light up’ to show off their contents.
Rox Asia Consultancy and packaging company Karl Knauer has already won 8 Awards in 2013 for the world’s first illuminated packaging to use electroluminescent technology for a well-known brand of spirits. In fact the global recognition of this innovation includes a WorldStar from the World Packaging Organisation, as well as several design and creative Awards from other international organisations.
At the AIPIA Congress Christian Rommel, from the Hong Kong based Rox Asia, will be explaining all about the development of EL technology and how it can add a sparkle to YOUR product.
See the presentation here
