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Greenpeace Reports Sustainable KFC Bucket

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Greenpeace Reports Sustainable KFC Bucket

April 04
09:40 2013

Fast food restaurant KFC has allegedly pledged a better bucket.

After pressure from Greenpeace devotees from around the world, KFC’s parent company and the globe’s biggest restaurant firm, Yum! Brands, has released new commitments to use more rainforest-friendly packaging and paper, according to the campaigning organization.

After Greenpeace publicized KFC’s use of rainforest-tree wood fiber to produce their famous chicken buckets, activists the world over spoke up, or even acted up – hours in orangutan and tiger costumes, reverse graffiti and dunking the famous Colonel in BBQ sauce, were some of the stunts pulled to make the company take note.

Sustainable KFC Bucket

Greenpeace reported the parent firm announcing the new policies on Wednesday, which, if officially implemented, would prevent Yum! Brand companies including Pizza Hut, Taco Bell and of course KFC from destroying rainforests for their paper packaging. This is excellent news for the orangutans and tigers that depend on the rainforest to live.

But packaging is just the tip of the proverbial iceberg. Rainforest destruction is also linked to palm oil. According to Greenpeace, Yum! Brands is phasing palm oil out wherever possible, for health reasons, in their 39,000 restaurants. But as yet it is unclear if there are any environmental standards for the palm oil it is purchasing in the meantime.

With solutions to issues such as trashing people’s rights and rainforests in Africa, to wiping out Indonesian orangutans to the point of extinction growing all the time, Greenpeace argues that not taking note of the problems associated with palm oil is not acceptable.

The campaigning organization has been busy. Only last week, Greenpeace ensured that the “Roadless Rule”, which prevents any US forest without a road in being chopped down, without severe difficulty, could be upheld without further challenges.

“It is important for clean water, fish, wildlife and recreation in the remaining intact areas of the national forests. American families cherish these places for camping, hiking, fishing, boating, hunting and all kinds of other recreation. The Roadless Rule ensures they will be available for generations to come,” said Earthjustice attorney Tom Waldo.


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