Greggs to Supply British Troops in Germany
Greggs is partnering with NAAFI in a trial that will see the UK’s largest retail baker supplying frozen savouries to the British military base in Gutersloh, Germany. NAAFI, the organisation supportingBritain’s armed forces abroad, aims to give British troops a taste of home wherever they are based around the world. Asking armed forces personnel what items they miss most from home, top of the list was Greggs. So NAAFI and Greggs are teaming up to bring soldiers and their families freshly baked savouries.
Greggs will be supplying a range of seven frozen savouries, including sausage rolls, steak bakes, chilli bakes and sausage & bean melts, which will be baked throughout the day and displayed in a Greggs branded savoury counter. Greggs will be training NAAFI personnel to ensure the troops get the same quality and fresh savouries they would in a Greggs shop at home.
Ken McMeikan, chief executive of Greggs, says: “It’s great to hear that Greggs was the most requested brand that troops missed from home and we are really pleased to be making our savouries accessible to our troops in Germany, and, depending on the success of the trial, more widely available for our armed forces personnel around the world.”
