FDBusiness.com

Greggs to Supply British Troops in Germany

 Breaking News
  • Record High Number of New UK-based Wine Producers Opening The number of new wine producers opening within the UK in a year hit a record high last year with 80 new wine producers starting up – a rise of 25% from 64 in 2016, and more than double the 36 that opened five years ago, according to research by chartered accountants UHY Hacker Young [...]...
  • Mondelēz International Names New Chief Financial Officer Mondelēz International has announced that Luca Zaramella, Senior Vice President of Corporate Finance and a 20-year veteran of the company, will become EVP, Chief Financial Officer (CFO), effective August 1, 2018. As CFO, Zaramella will be responsible for the oversight of the company’s global Finance, Information and Technology Solutions and shared services functions. He will report directly [...]...
  • We’ll Pay Extra For More Protein, Say South American Consumers Nearly two thirds of shoppers in South America are willing to pay extra for a food or beverage product that is higher in protein, according to a survey commissioned by Arla Foods Ingredients. Researchers from Lindberg International asked 4,000 consumers in Argentina, Brazil and Colombia if they would spend more on buying a product if it [...]...
  • Nestlé and XPO Logistics Build a Digital Warehouse of the Future in the UK Nestlé, the world’s largest food and drink company, and XPO Logistics, a leading global provider of transport and logistics solutions, are co-creating a 638,000-square-foot distribution center at the new SEGRO East Midlands Gateway Logistics Park in Leicestershire, UK. The facility, a digital warehouse of the future, will be occupied predominantly by Nestlé for its consumer [...]...
  • Bord Bia’s 2018 Brexit Barometer Results The Irish Government has launched the Bord Bia 2018 Brexit Barometer, a comprehensive survey of 117 Irish food, drink and horticulture companies, representing 48% of the sector’s exporters to the United Kingdom. Over 100 senior industry representatives attended the launch in Bord Bia to hear the report findings. The purpose of the Brexit Barometer is to assess [...]...

Greggs to Supply British Troops in Germany

Greggs to Supply British Troops in Germany
September 19
10:25 2012

Greggs is partnering with NAAFI in a trial that will see the UK’s largest retail baker supplying frozen savouries to the British military base in Gutersloh, Germany. NAAFI, the organisation supportingBritain’s armed forces abroad, aims to give British troops a taste of home wherever they are based around the world. Asking armed forces personnel what items they miss most from home, top of the list was Greggs. So NAAFI and Greggs are teaming up to bring soldiers and their families freshly baked savouries.

Greggs will be supplying a range of seven frozen savouries, including sausage rolls, steak bakes, chilli bakes and sausage & bean melts, which will be baked throughout the day and displayed in a Greggs branded savoury counter. Greggs will be training NAAFI personnel to ensure the troops get the same quality and fresh savouries they would in a Greggs shop at home.

Ken McMeikan, chief executive of Greggs, says: “It’s great to hear that Greggs was the most requested brand that troops missed from home and we are really pleased to be making our savouries accessible to our troops in Germany, and, depending on the success of the trial, more widely available for our armed forces personnel around the world.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements