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Guinness Launches New Global Advert For Arthur’s Day

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Guinness Launches New Global Advert For Arthur’s Day

Guinness Launches New Global Advert For Arthur’s Day
August 17
11:58 2012

Diageo, owners of Guinness, has unveiled a new global advert to launch the iconic beer brand’s annual Arthur’s Day celebrations. The new creative entitled ‘Paint The Town Black’ is being previewed exclusively on the Guinness Facebook page from 16 August and have its global TV premiere inIrelandon the 19 August.

The ad itself is inspired by the spirit of Arthur’s Day, an annual music event since 2009 that celebrates the founder of Guinness, Arthur Guinness, a man made of more. In its fourth year, 55 different countries around the world will embrace Arthur’s Day. The events take place on Thursday 27 September.

Paint The Town Black, provides fans of ‘the black stuff’ with another highly anticipated and cinematic masterpiece. Created by Saatchi & Saatchi and director Daniel Wolfe, Guinness’s latest advert sees a sleepy village prepare for an extraordinary celebration, as people come together and begin to paint everything with a black distinctive liquid, before raising a pint to Arthur Guinness.

Guinness senior brand manager Chris Wooff says: “We wanted to create an advert that brought to life the remarkable spirit of Arthur’s Day and encouraged people from around the world to be a part of the annual celebrations by raising a toast to the man behind our iconic pint, Arthur Guinness.”

Arthur’s Day has seen Guinness fans all over the world enjoy huge international acts in small pubs and intimate venues. In contrast it has also hosted remarkable concerts, which have provided tens of thousands of Guinness fans with the opportunity to see their favourite bands live on stage. This year there will be performances from the likes ofTinie Tempah,Texas, Ellie Goulding, Example, Mika, Professor Green, Fatboy Slim and Amy Macdonald.

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