FDBusiness.com

Harrogate Water’s New Pack Design

 Breaking News
  • AB InBev to Sell Australian Business For US$11.3 Billion to Asahi Group Anheuser-Busch InBev has agreed to divest Carlton & United Breweries (CUB), its Australian subsidiary, to Asahi Group Holdings for Au$16.0 billion, (US$11.3 billion) in enterprise value. The transaction represents an implied multiple of 14.9x 2018 normalised EBITDA. As part of this transaction, AB InBev will grant Asahi Group Holdings rights to commercialise the portfolio of AB [...]...
  • UK Spirits Boom Shows No Signs of Slowing Spirits producers across the UK are gearing up to dramatically increase production over the next 12 months amid signs that the boom in UK spirits is set to continue, according to research conducted by a campaigning alliance that has just been launched. A poll by Survation for the newly-established UK Spirits Alliance has found that 65 [...]...
  • Mondelēz International Completes Acquisition of Majority Interest in Perfect Snacks Mondelēz International has completed its acquisition of a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment with a range of offerings including Perfect Bar, The Original Refrigerated Protein Bar™, and Perfect Snacks’ other lines of organic, non-GMO, nut-butter based protein bars and bites. “The Perfect Snacks majority acquisition further expands [...]...
  • Interim Revenue and Profits Up at Nichols Nichols, the UK-based soft drinks group, has reported a 10.2% increase in revenue to £71.6 million and a 2.0% rise in profit before tax to £13.3 million for the half year ended 30 June 2019, compared to the corresponding period in the previous year. EBITDA increased by 9.7% to £15.3 million. To support the trading [...]...
  • First Milk Announces Proposed Changes at Scottish Creameries First Milk, the UK dairy co-operative, has announced the commencement of employee consultation about proposed changes at its Scottish Creameries. The Scottish Creameries were put up for sale in April 2018 when First Milk announced that its Campbeltown and Arran Creameries were not core to its business strategy for the future. Despite significant effort over the [...]...

Harrogate Water’s New Pack Design

Harrogate Water’s New Pack Design
September 01
09:55 2017

Harrogate Spring has unveiled a striking new shrink wrap design to give standout appeal across its retail multipack range. The 12-pack of 500 ml still and a brand new 6 x 1 litre sparkling pack are the first multipacks to showcase the new look, which builds on the themes used in the award-winning bottle and label design.

Marketing manager Nicky Cain says: “The design is a combination of the old and new, with a contemporary twist on the Middle Eastern and Oriental influences loved by the Victorians during Harrogate’s heyday as the English Spa. The design is inspired by the artistry of the famous Royal Baths, acknowledging Harrogate’s illustrious past but uses a bold and simple monochrome repeat pattern for exceptional on-shelf appeal.”

The design is the work of Thompson Brand Partners of Leeds, fresh from their success from the Design Business Association’s 2017 Design Effectiveness Awards where Harrogate’s diamond bottle and label branding ran away with the gold award.

Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements