FDBusiness.com

Harrogate Water’s New Pack Design

 Breaking News
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...
  • Pearse Lyons Brewery to Open New Facility at Historic Irish Site Alltech Beverage Division Ireland (ABDI) has made an announcement about the planned opening of a new brewery at the historic site of the old MacArdle Moore Brewery in Dundalk. The new Pearse Lyons Brewery will incorporate the relocation of the Station Works Brewery in Newry, which was acquired by the late Dr. Pearse Lyons in [...]...
  • WRAP Comes Up With Winning Formula to Tackle Milk Waste A new report from the UK’s leading sustainability experts WRAP shows for the first time the scale of milk wastes across the food chain, from processing to our homes, and highlights ways we can significantly reduce the 330,000 tonnes of total milk lost each year, worth more than £150 million. Milk waste in the home is [...]...
  • Samworth Brothers Launches New Fitness-focused Ready Meal Range With Innovative Identity by Brandon Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are [...]...
  • Premier Foods Shows Resilience Premier Foods has reported a 1.3% increase in group revenue to £358.0 million and a 6.2% rise in trading profit to £51.0 million for the 26 weeks ended 29 September 2018. The group’s largest brand, Mr Kipling, was key to this growth following an excellent consumer response to its relaunch in the UK with revenues [...]...

Harrogate Water’s New Pack Design

Harrogate Water’s New Pack Design
September 01
09:55 2017

Harrogate Spring has unveiled a striking new shrink wrap design to give standout appeal across its retail multipack range. The 12-pack of 500 ml still and a brand new 6 x 1 litre sparkling pack are the first multipacks to showcase the new look, which builds on the themes used in the award-winning bottle and label design.

Marketing manager Nicky Cain says: “The design is a combination of the old and new, with a contemporary twist on the Middle Eastern and Oriental influences loved by the Victorians during Harrogate’s heyday as the English Spa. The design is inspired by the artistry of the famous Royal Baths, acknowledging Harrogate’s illustrious past but uses a bold and simple monochrome repeat pattern for exceptional on-shelf appeal.”

The design is the work of Thompson Brand Partners of Leeds, fresh from their success from the Design Business Association’s 2017 Design Effectiveness Awards where Harrogate’s diamond bottle and label branding ran away with the gold award.

Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements