Have a Break: Scan a KitKat

 Breaking News
  • Deliveroo, Costa Coffee and BrewDog are the UK’s Fastest Growing Brands Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell. Deliveroo, at no.50 after increasing its value 54% [...]...
  • Arla Foods Ingredients Obtains GRAS Approval For Alpha-lactalbumin in Infant Formula Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate [...]...
  • Java Republic is ‘Beverage Company of the Year 2019’ in Ireland Java Republic won the award of Beverage Company of the Year at the recent 2019 Food & Drink Business Awards. These prestigious awards celebrate the very best in food and drink manufacturing, retail, and food service across the island of Ireland. The Awards recognise the very best in the industry across 18 categories. For Java Republic winning Beverage [...]...
  • First Half Profits Fall at Bakkavor Group Bakkavor Group, the leading provider of fresh prepared food in the UK with a growing international presence in the US and China, has reported a sharp fall in operating profit to £29.3 million for the 26-week period ended 29 June 2019, compared to £54.1 million in the prior period. Group revenue was up 1.4% at [...]...
  • Norwegian Salmon Ranked Most Sustainable Among World’s Largest Protein Producers Norwegian aquaculture companies hold four out of the top 10 spots in the 2019 Coller FAIRR Protein Index, ranking 60 of the world’s largest publicly-listed protein producers on how they perform on sustainability. The Index looked at how the world’s largest producers of meat, dairy and seafood performs on various risk factors relating to sustainability. The [...]...

Have a Break: Scan a KitKat

February 06
14:54 2013

Nestlé is the next in a long line of brands to make their packaging smartphone compatible.

The confectionary giant has chosen to launch its new global packaging system in the UK, which will allow consumers to access information including a nutritional profile along with the social and environmental impact of their products.

The packaging, which will eventually be available worldwide, will enable customers to discover more about ingredients, a product’s place in lifestyle and diet, and how they were manufactured. This comprehensive information can be received simply by scanning the label with a smartphone.

Nestlé Smartphone Packaging

Information would be provided via a quick response (QR) code, which will direct consumers to websites that deliver an extensive range of material that isn’t present on the packaging.

The company aims to introduce the QR codes across their portfolio in both developed and emerging markets, to help customers make informed decisions about their purchasing and consumption behaviour.

Nestlé’s head of strategic business units, marketing and sales, Patrice Bula, hopes the new technology will help engage with their global consumer base.

“We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products.”

He added that with a wealth of information available on social and environmental impacts on their produce along with nutritional value, it seemed logical to share this with their customers.

Sustainability information accessible via the codes includes facts on energy and water usage during the life cycle of a product.

Back in 2006, Nestlé introduced a “nutritional compass” on its labels as an inform customers about their products and to help them decide between them. The firm claims that 97 percent of their products worldwide feature the compass.

This isn’t the first time the chocolate giant has been in the news this year. Back in January, Nestlé succeeded in the latest legal quarrel with rival Cadbury, after they allegedly copied the famous shape of Nestlé’s KitKat fingers.

Cadbury is considering whether to appeal the decision. However, in October last year, Cadbury won a case to exclusively use the shade of purple on their packaging as it had been used on their Dairy Milk bars since 1914.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here