FDBusiness.com

Healthy Balanced Diet Communications Guide For Food Companies

 Breaking News
  • Orkla Acquires Leading Czech Frozen Vegetable Producer Through its wholly-owned subsidiary Hamé, Nordic food group Orkla has purchased Agrimex, a leading frozen vegetable producer in the Czech Republic. Hamé is a leading branded food company in the Czech Republic and Slovakia, and holds strong positions in the liver paté, ready meals, ketchup, jam, baby food and tinned vegetable categories. Through the acquisition [...]...
  • Change of Leadership at Alpro Bernard Deryckere, current CEO of Alpro who has been leading the company for the last 16 years, is stepping down and handing over management responsibility to Sven Lamote. Sven Lamote will be tasked to prepare the Alpro plant-based business for its next stage of growth as the company’s new General Manager, building on Bernard Deryckere’s [...]...
  • Ornua Expands into South Korea With Launch of Kerrygold Ornua, Ireland’s largest exporter of Irish dairy products, has announced a major product expansion into the South Korean market with the launch of Kerrygold butter. Kerrygold will be sold through major Korean retailers. Kerrygold dairy products, made from the milk of grass-fed cows, will bring a unique new offering to South Korean consumers. Korean consumers place a high [...]...
  • East Meets West – Taura Inspires Global Flavour Combinations at FIE Real fruit and vegetable pieces are the perfect way to combine eastern and western flavours, Taura Natural Ingredients will demonstrate at Food Ingredients Europe. With consumers seeking new taste sensations, and eastern flavours particularly sought after, Taura – part of Frutarom – offers a range of ways to help manufacturers satisfy adventurous palates. The company’s unique [...]...
  • Pots Showcase Dairy Delights Regional French dairy producer Duo Lozère has selected RPC Bebo Bouxwiller to supply the packaging for the company’s high quality organic yoghurts and fromage blanc. The stylish 125cc thermoformed polypropylene pots are lightweight and easy to handle, combining consumer convenience and ease of use with effective product protection and presentation. Newly-designed graphics, offset printed in a [...]...

Healthy Balanced Diet Communications Guide For Food Companies

November 18
12:24 2010

A new guide to help UK food businesses communicate with consumers in a clear and consistent way about achieving a healthy balanced diet is being published by IGD, the international food and grocery experts. The Best practice guide to communicating to consumers about a healthy balanced diet has been developed to ensure information provided is relevant, appropriate and in line with government messages about healthy eating, such as in the Change4life campaign.

There is a great deal of conflicting information available on nutrition and health, particularly on the internet, and this can lead to confusion. Some of the fad or ‘celebrity diets’, for example, have suggested limiting your intake of starchy foods, such as bread and pasta. But the Government’s eatwell plate says they should make up a third of your diet.

The guide offers a step-by-step checklist to develop an effective communications strategy, such as:

* Know who your target consumers are, eg gender, age, ethnicity;

* Ensure the language and tone suit the outlet and target audience, eg using short and positive sentences;

* Select the optimum communication route(s), eg on-pack, TV/radio, cookery demonstrations;

* Confirm the messages and claims comply with labelling and advertising regulations (both UK and European legislation).

Joanne Denney-Finch, IGD chief executive.

“What we eat is one of the important factors in determining good health, so it is crucial to encourage people to adopt a healthy and balanced diet,” points out Joanne Denney-Finch, IGD chief executive. “The most effective messages in influencing healthier choices are those that are easy to understand and are used consistently, such as the five-a-day campaign.”

She adds: “Consumers are bombarded with a great deal of nutritional information, a lot of which is conflicting – leading to much confusion. The IGD guide has been developed to ensure communication with consumers is consistent with government advice and provides ideas that are simple, practical and helpful.”

The Best practice guide can be downloaded from: www.igd.com/healthybalanceddiet.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements