FDBusiness.com

Healthy Ones partners up with The Breast Cancer Research Foundation

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Healthy Ones partners up with The Breast Cancer Research Foundation

Healthy Ones partners up with The Breast Cancer Research Foundation
October 01
09:11 2013

Throughout the month of October, breast cancer will be center focus as the country observes National Breast Cancer Awareness month. In an effort to help support the nationwide campaign to increase awareness of the terrible disease, Healthy Ones and The Breast Cancer Research Foundation (BCRF) are encouraging consumers to “Think Pink.

For the third consecutive year, the “better-for-you” deli and lunchmeat brand and national non-profit organization are teaming up to not only increase breast cancer awareness but to help raise funds for breast cancer research. As part of their “Think Pink” campaign, Healthy Ones will swap their traditional package colors for bold pink packaging as well as pink signage at the deli.

“We are thrilled to continue our partnership with The Breast Cancer Research Foundation,” says Elizabeth Di John, Healthy Ones brand manager. “The retailer and consumer interest and support of the ‘Think Pink’ program continue to be really positive. Breast cancer touches all of our lives, whether it’s a family member fighting the disease or a friend. We are proud to do our part and proud to support BCRF.”

In grocery stores across the country, consumers will find the pink-hued packaging of Healthy Ones tub lunchmeat along with pink signage in the deli. Healthy Ones will donate five cents per tub of lunchmeat and five cents per pound of deli meat sold during the month of October to BCRF, up to a maximum donation of $50,000 for all participating products.

The partnership isn’t limited to the grocery store. Healthy Ones and BCRF will extend their message to Facebook as well. Consumers can visit the Healthy Ones Facebook page throughout October and find information about BCRF, the “Think Pink” program and ways to further support the cause. The page will also feature breast cancer survivor stories and serve as a place for others to take part in the conversation about the disease.

“Research is an important step in fighting breast cancer and finding a cure for this disease,” says Chuck Gitkin, John Morrell Food Group vp of marketing, innovation and R&D. “Our company and the Healthy Ones brand identify with the mission of The Breast Cancer Research Foundation and are proud to continue supporting their efforts through a donation and raising awareness of their efforts through the Healthy Ones ‘Think Pink’ program.”

Healthy Ones, a part of the John Morrell Food Group, a subsidiary of Smithfield Foods, can be found in the refrigerated lunchmeat and deli section of chain and local grocery stores across the country. Sold at the deli, in lunchmeat tubs, zip packs and even as variety packs, Healthy Ones is easy and convenient for everyone to enjoy. In addition to convenience, the brand’s mission is to help families live healthy.

Every variety of Healthy Ones ham, turkey breast, chicken breast and roast beef are certified “Extra Lean” by the American Heart Association.

For more information about Healthy Ones, please visit here. Further information about The Breast Cancer Research Foundation can be found here.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
  • November 5, 2017FLEIFOOD 2017
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements