FDBusiness.com

Heineken 0.0 Zero Alcohol Lager Introduced

 Breaking News
  • Cranswick Achieves Record Annual Sales UK food group Cranswick has reported a 22.5% jump in revenue from continuing operations to £1.245 billion for the year ended 31 March 2017. Growth was driven by a strong performance from each of the group’s categories – Fresh Pork, Convenience, Gourmet Products and Poultry – and reflected positive contributions from the Crown Chicken and [...]...
  • Lavazza Acquires Canadian Coffee Business The Lavazza Group, the Italian coffee roaster, has purchased an 80% equity stake in Kicking Horse Coffee, from the private-equity fund Swander Pace Capital. Kicking Horse Coffee, a leading Canadian organic and fair-trade coffee player, has distinguished itself over the last several years with remarkable growth in both Canada and the United States. Kicking Horse [...]...
  • Dietary Reference Values – EFSA Publishes Advice on Vitamin K EFSA has set dietary reference values for vitamin K as part of its review of scientific advice on nutrient intakes. The Panel on Dietetic Products, Nutrition and Allergies (NDA) decided to maintain the dietary reference values established by the Scientific Committee for Food in 1993. Consequently, the NDA Panel defined daily adequate intakes (AIs) for [...]...
  • Cutting Food Waste in the EU MEPs are supporting efforts to halve food waste in the EU by 2030, by lifting existing restrictions on food donations and eliminating confusion about ‘best before’ and ‘use by’ labels. “In developed countries food is wasted mostly at the end of the chain, at distribution and consumption. Everyone has a responsibility to tackle this problem,” says [...]...
  • tna Breaks Boundaries With Launch of New Ultra-high Speed Case Packer Tna has launched the tna ropac® 5, a ground-breaking, ultra-high-speed case packer for flexible bags that is capable of industry-leading speeds of up to 300 bags per minute. Part of tna’s performance 5.0 packaging system, the new tna ropac 5 is the first and only side-load case packer in the world that uses tna’s unique, [...]...
  • Dawn Meats and Dunbia Agree Strategic Partnership Irish and international food group Dawn Meats has agreed a strategic partnership with Dunbia, the Northern Ireland-based meat processor, to establish a majority owned joint venture in the United Kingdom comprising the UK operations of both organisations. Dawn Meats will separately acquire Dunbia’s operations in the Republic of Ireland. The deal is subject to approval [...]...

Heineken 0.0 Zero Alcohol Lager Introduced

Heineken 0.0 Zero Alcohol Lager Introduced
May 15
10:01 2017

Global brewer Heineken has presented its latest innovation – Heineken® 0.0 – a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 33cl bottle. Initially available in 14 markets in 2017, the brand’s iconic green label has been turned blue – the colour associated with the alcohol free category. The integrated launch campaign includes a TV commercial, digital and experiential activations plus on and off trade promotions.

Heineken’s® Master Brewers created the new zero-alcohol beer using only natural ingredients. Willem van Waesberghe, Global Craft and Brew Master at Heineken, says: “Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”

Gianluca Di Tondo, Senior Director Global Heineken® Brand, comments: “As pioneering brewers, we are committed to introducing new and innovative products to meet consumer needs. The zero alcohol segment in Europe and Russia grew with a 5% CAGR between 2010 to 2015. We expect this strong growth to continue, driven by good innovation on taste, as it already has in Spain, Germany and Austria. Our ambition is to lead the category development in the markets where non-alcoholic beer is still small, but has growth potential, with a premium proposition.”

Heineken® 0.0 launches with an integrated marketing program showcasing the campaign tagline, ‘Open to all’. The premise is based around the inclusiveness of Heineken® 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol.

Heineken® 0.0 gives consumers choice for a variety of drinking occasions. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle.

Heineken® 0.0 is available for purchase in both on and off-trade in different retail channels depending on market requirements. It comes in 25cl, 30cl and 33cl bottles, 33cl and 50cl can and 20L David keg, depending on the market standards.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 6, 2017Brewing Equipment & Technology
  • June 7, 2017Polfish
  • June 8, 2017Free From Food Expo 2017
  • June 8, 2017Rapid and conventional micro methods seminar
AEC v1.0.4

Jobs: New Product Development

The Magazine

F&D Business Preferred Suppliers

Advertisements