FDBusiness.com

Heineken and Google Seal Global Advertising Agreement

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Heineken and Google Seal Global Advertising Agreement

Heineken and Google Seal Global Advertising Agreement
July 04
13:20 2011

Heineken and Google have formed an innovative advertising partnership, which will begin with the launch of worldwide digital campaigns on YouTube and mobile phones for Heineken’s global brands. The partnership will see Heineken and Google work together in more than 20 markets in 2011.

As part of the agreement, each market will use YouTube to activate the global campaigns, including homepage takeovers, pre-rolls and joint research projects. The two companies will also work on creating mobile campaigns in emerging economies, where mobile internet exceeds desktop use. In addition, Google will participate in Heineken’s internal education programme, with both companies bringing together their marketing professionals to exchange ideas and share knowledge.

Alexis Nasard, chief commercial officer at Heineken, comment: “Through the partnership with Google, Heineken will be able to strengthen its leadership position in the digital space. The opportunity exists to build on our successes and continue to provide adult consumers with exciting and compelling content. The key part of our strategy is to keep breaking grounds in beer communication, ignite the digital conversation and connect with our consumer in innovative ways.”

Henrique de Castro, global president of media and platforms for Google, says: “This global Heineken campaign spanning 20 countries is one of our biggest global display campaigns ever. It will provide Heineken with brand-building reach and the ability to carefully target their audience. And with live insights and ongoing research measuring the impact upon consumers, they will have the flexibility to suggest optimisations on a very frequent basis.”

Heineken’s new global brand campaign ‘Legends’ was the brand’s first worldwide campaign to be rolled out on YouTube, with the first instalment ‘The Entrance’ achieving close to 4 million hits globally in the first three weeks of its release.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements