FDBusiness.com

Heineken and Google Seal Global Advertising Agreement

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Heineken and Google Seal Global Advertising Agreement

Heineken and Google Seal Global Advertising Agreement
July 04
13:20 2011

Heineken and Google have formed an innovative advertising partnership, which will begin with the launch of worldwide digital campaigns on YouTube and mobile phones for Heineken’s global brands. The partnership will see Heineken and Google work together in more than 20 markets in 2011.

As part of the agreement, each market will use YouTube to activate the global campaigns, including homepage takeovers, pre-rolls and joint research projects. The two companies will also work on creating mobile campaigns in emerging economies, where mobile internet exceeds desktop use. In addition, Google will participate in Heineken’s internal education programme, with both companies bringing together their marketing professionals to exchange ideas and share knowledge.

Alexis Nasard, chief commercial officer at Heineken, comment: “Through the partnership with Google, Heineken will be able to strengthen its leadership position in the digital space. The opportunity exists to build on our successes and continue to provide adult consumers with exciting and compelling content. The key part of our strategy is to keep breaking grounds in beer communication, ignite the digital conversation and connect with our consumer in innovative ways.”

Henrique de Castro, global president of media and platforms for Google, says: “This global Heineken campaign spanning 20 countries is one of our biggest global display campaigns ever. It will provide Heineken with brand-building reach and the ability to carefully target their audience. And with live insights and ongoing research measuring the impact upon consumers, they will have the flexibility to suggest optimisations on a very frequent basis.”

Heineken’s new global brand campaign ‘Legends’ was the brand’s first worldwide campaign to be rolled out on YouTube, with the first instalment ‘The Entrance’ achieving close to 4 million hits globally in the first three weeks of its release.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements