FDBusiness.com

Heineken Expands in Africa With Two Acquisitions

 Breaking News
  • Danone Investing €280 Million at Evian Production Site Danone has opened a state-of-the-art production facility at Evian-les-Bains in the French Alps to support the future growth of evian, the international water brand that is sold in more than 140 countries. After six years of construction and transformation, the new look site combines greater operational efficiency, new technology and the highest quality processes with [...]...
  • European Grocery Shoppers Become Digital Infoseekers as Cost of Shopping Continues to Rise According to a survey of European shoppers by IRI, the big data and technology expert for consumer industries, the increasing use of the Internet, particularly via smart phones, is helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop. The survey, which was conducted among shoppers [...]...
  • California Almonds Continue to Inspire New Products Worldwide New data from Innova Market Insights reveals that California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. According to the Innova Global New Products Report, almonds were featured in 38 percent of new [...]...
  • Premium Shelf Presentation – Marel Linerless Wraparound Labeler Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact. Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. [...]...
  • Springhill Farms Upgrade – Biomethane to the Grid and CO2 to the Tomatoes In the heart of the English countryside, Springhill Farms makes the very most of agricultural waste. Upgraded biogas is injected into the national gas grid, while the carbon dioxide (CO2) by-product goes straight to the farms’ tomato greenhouses. The gas produced during anaerobic digestion consists roughly of 60 percent methane and 40 percent CO2. Until recently, [...]...

Heineken Expands in Africa With Two Acquisitions

Heineken Expands in Africa With Two Acquisitions
May 05
11:41 2011

In line with its strategy of increasing exposure to emerging markets, Heineken is acquiring two breweries in Ethiopia, after being named the preferred bidder by the Ethiopian Government following a public auction. Heineken is paying $85m and $78m respectively for the Bedele and Harar breweries.

The two breweries have a combined market share of 18% with brands such as Bedele, Harar, Hakim Stout and Harar Sofi (malt). Ethiopia is Africa’s second most populated country with 85 million people and its beer market (3m hectolitres in 2010) has grown by approximately 20% per year over the past five years, compared to a GDP growth of 8%.

Beer and non-alcoholic malt consumption in Ethiopia was approximately 4 litres per capita in 2010, which is well below the global average of 27 litres and below beer consumption in neighbouring countries, such as Tanzania (7 litres), Uganda (9 litres) and Kenya (10 litres). In addition to a fast growing population and a developing beer market, the country’s political stability and improving economy, make Ethiopia a promising, long-term growth market for Heineken in Africa.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements