FDBusiness.com

Heineken Increases Exposure to High Growth Markets

 Breaking News
  • Fazer Becomes Market Leader in Gluten-free Bakery Products Fazer Group is continuing to execute its growth strategy and invest in growing product categories by acquiring Vuohelan Herkku’s bakery and mill businesses. Vuohelan Herkku is one of the forerunners...
  • C&C Group Chief Retires C&C Group, the Irish and British drinks business, has announced that Stephen Glancey has stepped down as CEO and will leave the company at the end of February. Stephen Glancey...
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...

Heineken Increases Exposure to High Growth Markets

Heineken Increases Exposure to High Growth Markets
July 14
11:02 2015

Heineken has opened a $60 million brewery in Myanmar, which will have a technical capacity of 330,000 hectolitres per year and which will directly employ more than 200 local people. The opening of the new brewery further expands the global brewing group’s exposure to high growth markets. Myanmar has one of the largest populations in Southeast Asia, with more than 53 million people, rapid urbanization and a fast-growing middle-class consumer base. For the year ending 31 March 2015 the country delivered GDP growth of 7.7% and is targeting further growth of 8.3% for this fiscal year. These strong economics and demographics helped drive $8.01 billion of Foreign Direct Investment in 2015.

The new brewery is located at a greenfield site in the Hmawbi township, near the country’s capital, Yangon. It will start by brewing Heineken® for the premium segment of the market and a new local brand, Regal Seven, a lager beer developed especially for the Myanmar market.

Jean-François van Boxmeer, chief executive and chairman of Heineken, says: “Myanmar is an exciting new opportunity for Heineken. We have a strong track record of growing in partnership with emerging markets, investing in the latest technologies, hiring and training local employees, and supporting the communities where we operate. With our inclusive approach to growth, we are well placed to build a strong and sustainable business in Myanmar.”

The brewery was built by APB Alliance Brewery Company, a joint venture company in which Heineken, through its wholly owned subsidiary Heineken Asia Pacific, has a controlling 57% stake. Heineken is responsible for overall management, providing brewing and technical expertise, procurement of ingredients and the licensing of brands.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements