FDBusiness.com

Heineken Increases Irish Market Share

 Breaking News
  • Record Year For Scotch Whisky Exports Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch whisky exports in 2018, with global growth by both value and volume. In 2018, the export value of Scotch whisky grew 7.8% by value, to a record £4.70 billion. The number of 70cl bottles exported also reached record levels growing to [...]...
  • Kerrygold Unveils Major New Global Campaign Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families at the fore of a major new global campaign that will reach over 36 million people worldwide and aims to take the brand to new heights. The digital campaign entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed [...]...
  • Hundreds of New Food and Drink Products to Launch at IFE 2019 Many new and exciting products are set to launch during the 21st International Food & Drink Event [IFE] 2019, taking place at ExCeL London on 17-20 March. From next generation water to vegan friendly snacks and the latest product launches featuring global influences, the biennial event is a must-attend for buyers and suppliers looking to explore a taste of [...]...
  • Diageo Submits Plans For Flagship Johnnie Walker Visitor Attraction in Edinburgh Diageo has announced that plans have been formally submitted for the flagship Johnnie Walker visitor centre in Edinburgh. The Edinburgh attraction is intended to be the focal point of Diageo’s £150 million investment in Scotch whisky tourism. The planning application, jointly submitted by Diageo and the building owner Parabola, sets out proposals for a stunning seven [...]...
  • Carlsberg UK Unveils New Danish Pilsner Carlsberg Group has unveiled a new Carlsberg Danish Pilsner as part of a bold strategy to revitalise its flagship beer in the UK. New Carlsberg Danish Pilsner will be available in trade from 1 March, supported by a multi-million pound investment and new visual identity which aims to increase brand quality perceptions. The trade launch [...]...

Heineken Increases Irish Market Share

Heineken Increases Irish Market Share
February 14
10:21 2014

Despite a decline in the overall Irish beer market during 2013, Heineken Ireland has made market share gains and continues to extend its leadership of the lager segment. Covering both the Republic of Ireland and Northern Ireland, Heineken Ireland employs 544 people and maintained its revenue at €477 million in 2013, driven by robust company investments behind its brands.

The portfolio includes Heineken, Coors Light, Amstel, Fosters, Beamish Stout, Murphy’s Stout, and a full range of specialty beers, which includes Desperados, Paulaner, Moretti, Sol, Tiger and Zywiec.

The company’s portfolio of beers increased its value share of the market and now possess a value share in excess of 46% of the lager market inIrelandprimarily driven by the success of the Heineken brand. The Heineken brand remainsIreland’s leading lager, with a 33% value share of the lager market. One third of all consumer spend on lager is focused on the Heineken brand.

Maggie Timoney (pictured), chief executive of Heineken Ireland, comments: “2013 has been another year of strong progress for Heineken Ireland which has seen us grow our market share in both volume and value terms in a beer market that experienced a decline of 3.2% in 2013. Our sustained, high impact commercial programmes continue to deliver across our main brands and helped our company extend its leadership within the lager segment.”

Irish beer market volumes in 2013 declined by 3.2% to 4.21 million hectoliters. The value of the total beer market inIrelandnow stands at €2.5 billion, representative of an increase of €50 million or 2.8% in value terms, primarily driven by the increased growth of the on-trade.

The 2013 beer market split remains similar to 2012, with the pub trade still dominating, accounting for 62% of the Irish beer market, with the off trade commanding a 38% share.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements