FDBusiness.com

Heineken Increases Irish Market Share

 Breaking News
  • Nestlé to Sell US Confectionery Business to Ferrero Nestlé has agreed to sell its US confectionery business to Ferrero, the third-largest company in the global chocolate confectionery market, for SFr2.8 billion ($2.8 billion) in cash. Nestlé’s 2016 US confectionery sales reached about SFr900 million. The transaction is expected to close around the end of the first quarter of 2018 following the completion of [...]...
  • Asahi Super Dry Re-launching in the UK Asahi UK, the UK subsidiary of Asahi Europe, is boosting its strong portfolio of beer brands by re-launching Asahi Super Dry in Britain in its authentic form. For the first time in Europe, full access to the exact Japanese brewing standards have been given to Asahi Europe and these innovations will bring the authentic taste [...]...
  • Natural Preservatives Extend Frying Oil Shelf Life Arjuna Naturals Extracts has launched its natural preservative formulation for combating oxidation, thermal degradation, hydrolytic rancidity and extending the frying cycle of vegetable oils. The new, all-natural preservative formulation contains a few simple ingredients and enables a clean label. It is GMO-free, oil-soluble and vegan. Initial response was so strong, Arjuna Natural Ltd. decided to [...]...
  • Alison Unveils New UK-made Bread Basket Dolly Alison Handling Services (AHS), Europe’s largest stockist of plastic containers and boxes, has introduced a new bread basket dolly designed for standard (762 x 508 x 216mm) 12-loaf stack nests. Capable of holding up to eight nests and available in grey or purple (to match Alison’s distinctive trays and baskets), the dolly has been designed [...]...
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...

Heineken Increases Irish Market Share

Heineken Increases Irish Market Share
February 14
10:21 2014

Despite a decline in the overall Irish beer market during 2013, Heineken Ireland has made market share gains and continues to extend its leadership of the lager segment. Covering both the Republic of Ireland and Northern Ireland, Heineken Ireland employs 544 people and maintained its revenue at €477 million in 2013, driven by robust company investments behind its brands.

The portfolio includes Heineken, Coors Light, Amstel, Fosters, Beamish Stout, Murphy’s Stout, and a full range of specialty beers, which includes Desperados, Paulaner, Moretti, Sol, Tiger and Zywiec.

The company’s portfolio of beers increased its value share of the market and now possess a value share in excess of 46% of the lager market inIrelandprimarily driven by the success of the Heineken brand. The Heineken brand remainsIreland’s leading lager, with a 33% value share of the lager market. One third of all consumer spend on lager is focused on the Heineken brand.

Maggie Timoney (pictured), chief executive of Heineken Ireland, comments: “2013 has been another year of strong progress for Heineken Ireland which has seen us grow our market share in both volume and value terms in a beer market that experienced a decline of 3.2% in 2013. Our sustained, high impact commercial programmes continue to deliver across our main brands and helped our company extend its leadership within the lager segment.”

Irish beer market volumes in 2013 declined by 3.2% to 4.21 million hectoliters. The value of the total beer market inIrelandnow stands at €2.5 billion, representative of an increase of €50 million or 2.8% in value terms, primarily driven by the increased growth of the on-trade.

The 2013 beer market split remains similar to 2012, with the pub trade still dominating, accounting for 62% of the Irish beer market, with the off trade commanding a 38% share.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements