FDBusiness.com

HEINEKEN Ireland, a leading beer and cider company, has published its sustainability report for 2015, demonstrating that sustainability is embedded throughout the business and is a key growth driver. HEINEKEN Ireland is on a ten year sustainability journey through its ‘Brewing a Better World’ programme. Launched in 2010, this programme sets ambitious sustainability targets for the Irish business to achieve by 2020.

Maggie Timoney, managing director of HEINEKEN Ireland, comments: “Our company is built on a brewing heritage that began in Cork 160 years ago and we are very proud to celebrate this important anniversary. Our Brewing a Better World programme is core to our overall company strategy and sustainable business for the future. We combine a love for our craft, a passion for quality and a commitment to the responsible consumption of our products to ensure we will be around for another 160 years. I am pleased that we are well on our way to achieving our 10 year sustainability targets.”

Half way through its 10 year sustainability programme, HEINEKEN Ireland has made solid progress, outlined in the company’s 2015 annual update:

* HEINEKEN Ireland supports 1,000 local suppliers, multiple service providers and injects €100m into the economy;

* The Lady’s Well Brewery in Cork brews 100% of the draught beer sold in the Irish market and 100% of the malted barley used comes from over 750 local farmers;

* HEINEKEN Ireland’s water consumption of 3.1 hectolitres per hectolitre of beer is one of the most efficient usage rates within the HEINEKEN global network;

* CO2 emissions in production have decreased by 10% since 2010;

* 100% of HEINEKEN’s fridges are ‘green’ resulting in an improvement of energy efficiency of 45%;

* 10% of Heineken® media spend is invested to make moderate consumption aspirational;

* In 2015, HEINEKEN Ireland worked with over 50 community groups.

Maggie Timoney concludes: “It is imperative for us to continue to focus on reaching and exceeding our environmental targets but it’s also important to highlight that sustainability at HEINEKEN Ireland means much more than this. We are committed to supporting our local communities, our employees, our customers and our industry. Having a sustainable business that has a positive impact on the society in which we operate remains our ultimate goal.”

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Pictured at the launch of HEINEKEN Ireland’s 2015 sustainability report ‘Brewing a Better World’ are: Lord Mayor of Cork Chris O’Leary; Maggie Timoney, managing director of Heineken Ireland; and David Stanton TD.