FDBusiness.com

Heineken Lights Up Amsterdam to Mark 140th Anniversary

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Heineken Lights Up Amsterdam to Mark 140th Anniversary

Heineken Lights Up Amsterdam to Mark 140th Anniversary
December 11
11:49 2012

Heineken is marking its 140-year anniversary with the launch of a spectacular light installation and is inviting people across the globe to connect in celebration in a fun and groundbreaking way. It has illuminated its spiritual home at the Heineken Experience in Amsterdam with five thousand iconic green Heineken bottles, each carrying an LED light inside to create a digital video screen, starring its millions of fans around the world.

The innovative exhibit is running from December 7th 2012 to January 3rd 2013 – the first ever installation of its kind of this scale, celebrating Heineken’s inventive spirit. As part of an open global party people are invited to share their own celebration messages through the power of Facebook which light up in a dynamic animated showcase, alongside bold visuals inspired by the brand’s iconic evolution.

Cyril Charzat, Senior Director, Global Heineken Brand at Heineken, says “Heineken’s proud to celebrate its 140th anniversary – not by dwelling on history but by reaching out to the world and inviting everybody to join in, just as we have been connecting people since we first launched. Heineken has the mindset of an explorer – always looking forward and progressing and it is this quality that has made it such an iconic brand. We are always seeking new and exciting ways to engaging with our consumers around the world, igniting the conversation and tapping into their lives.”

To help Heineken celebrate its 140th year, people are invited to share a personal celebration message and a picture of themselves via a dedicated tab on Heineken’s Facebook page. This will form part of a dynamic animated dance sequence bringing the party to life on the bottle wall and ensuring that while the installation takes place in Heineken’s native home of Amsterdam, fans can still dance the night away in an exciting global celebration to mark a landmark in the brand’s history.

The interactive bottle wall forms part of the ‘Amsterdam Light Festival’ – a festive celebration of light taking place across the city of Amsterdam in The Netherlands.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements