Heineken N.V. acquires Belgian cider innovator Stassen Ciders

 Breaking News
  • European Commission Clears Bayer’s Acquisition of Monsanto The European Commission has approved under the EU Merger Regulation the $62.5 billion acquisition of Monsanto by Bayer. The merger is conditional on the divestiture of an extensive remedy package, which addresses the parties’ overlaps in seeds, pesticides and digital agriculture. Commissioner Margrethe Vestager, in charge of competition policy, says: “We have approved Bayer’s plans to [...]...
  • Management Plan to Fortify Fishing Sector in Western Mediterranean Sea The European Commission has proposed a multi-annual plan for fish stocks in the western Mediterranean Sea. The proposal covers demersal fish stocks, ie fish that live and feed at the bottom of the seabed, and bring a significant income to the fisheries sector in the region. According to the latest data, it is estimated that in 2015, [...]...
  • Major International Summit in Belfast to Tackle Escalating Problem of Food Integrity Food-security experts from all over the world will converge on Belfast from 28-31 May 2018 for a major Summit on how to feed a growing global population – amid massive challenges such as climate change, Brexit, labyrinthine food-supply chains and food fraud on a global scale. The Belfast Summit on Global Food Integrity will be chaired by Professor Chris Elliott [...]...
  • Cargill’s Launches De-oiled Rapeseed Lecithin Products In response to growing consumer demand for label-friendly ingredients, Cargill is introducing a new range of de-oiled lecithin products to complete its portfolio of GMO and non-GMO lecithin products.  A first to market in Europe, Cargill’s de-oiled rapeseed lecithin products help bakery and snacks manufacturers deliver the recognizable ingredient label that consumers want, at an [...]...
  • Tetra Pak Scoops Top Award For Manufacturing Excellence Tetra Pak’s packaging material factory in Izmir, Turkey, has received the world’s top award for manufacturing excellence. In doing so, it becomes only the 22nd factory worldwide to win the prestigious award in more than 40 years. Appraised by the Japan Institute of Plant Maintenance​, the World Class Total Production Maintenance (TPM) Award is presented to facilities that [...]...

Heineken N.V. acquires Belgian cider innovator Stassen Ciders

Heineken N.V. acquires Belgian cider innovator Stassen Ciders
June 11
11:49 2012

Heineken N.V. today announced that it has acquired Stassen S.A., a leading international cider innovator located in Aubel, Belgium, from its current management. In addition to its strong research and development (R&D) capabilities and facilities, the acquisition of Stassen provides HEINEKEN with cider making capacity in continental Europe.

Terms of the transaction were not disclosed and the acquisition is subject to customary closing conditions.

The strategic acquisition of Stassen comes at a time when the international cider category is gaining momentum. HEINEKEN, the global cider category leader, is positioning itself to benefit from this trend through innovative new product offerings, such as Bulmers No. 17 and Jacques cider, as well as the international roll-out of its global cider priority brand Strongbow Gold.

Alexis Nasard, Chief Commercial Officer of Heineken N.V., commented on today’s announcement: “We are excited about Stassen Ciders and its employees becoming part of the HEINEKEN company. Stassen’s strong R&D and innovation capabilities will serve us well in a time when there is a lot of new product activity in the category. Consumers around the world are increasingly intrigued by cider and its unique, refreshing taste, 100% natural ingredients and rich heritage and we are well positioned to capitalise on this opportunity.”

Philippe Stassen, Managing Director of Stassen S.A., added: “By integrating Stassen Ciders into the HEINEKEN company and becoming its cider R&D centre, we are strengthening our leading position in the category’s premium market segment. This is a great opportunity for our employees and for our site in Aubel, which will further enhance its international scope. We are looking forward to the next phase of our growth story.”

Stassen operates a cider making facility, a R&D facility – including a new product pilot plant – and a de-alcoholisation facility for cider, beer and wine. The company has unique cider R&D knowledge and expertise and was closely involved in the development of several of HEINEKEN’s recently introduced ciders, such as Strongbow Gold, Jacques and Bulmers No. 17.

HEINEKEN is the world’s leading cider maker, based on its number-one position in the U.K. – the world’s largest cider market – and market positions in countries such as Finland, the Netherlands, Hungary, Italy, Canada and the United States.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
  • April 10, 2018EXPO XXI Warsaw International Expocentre
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here