FDBusiness.com

Heineken Starring in National Geographic TV Documentary

 Breaking News
  • Dairy Crest to Invest £85 Million to Expand Cheese Business Dairy Crest, the leading British-owned dairy company, is investing £85 million in growing the capacity of its cheese business, £75 million of which will be invested at its Davidstow creamery in Cornwall. The investment will allow further growth of the company’s market-leading cheese brands Cathedral City and Davidstow, enhance whey production capacity and support farmers [...]...
  • Record Annual Sales and Capital Investment at Cranswick Driven by robust growth across all product categories – Fresh Pork, Convenience, Gourmet Products and Poultry – as well as a 30.2% increases in exports, Cranswick, the UK food group, has increased total revenue by 18% to a record £1.464.5 billion for the year ended 31 March 2018. Like-for-like revenue increased 13% over the prior [...]...
  • Challenging First Half For Greencore Group Greencore Group, a leading manufacturer of convenience food in the UK and US, has reported revenue of £1.239 billion for the 26 weeks ended 30 March 2018, up by 22.6% versus first half of 2017. Adjusted operating profit of £59.7 million was 8.0% higher than the corresponding period in 2017, primarily driven by the acquisition [...]...
  • Lurpak Combines Taste and Convenience For Launch of New Softest Arla Foods UK is to expand its spreadable product portfolio with the launch of Lurpak Softest, a new soft blend butter that is spreadable straight from the fridge. The UK’s number one butter brand has combined the great taste that Lurpak is renowned for with the softest, most spreadable butter ever*. With spreadability the most important [...]...
  • Scientific Study Shows Improved Fat Oxidation and Better Performance in Athletes When Using BENEO’s Palatinose™ A scientific study by Professor Daniel König[i] and his team at the Department of Sports and Sport Sciences of the University of Freiburg, Germany, has shown that with a pre-load of Palatinose™ endurance athletes “maintained a more stable blood glucose profile and higher fat oxidation, which resulted in improved cycling performance compared with maltodextrin.” The study used a [...]...

Heineken Starring in National Geographic TV Documentary

Heineken Starring in National Geographic TV Documentary
March 23
16:41 2011

Heineken is starring in the first episode of the new European season of Mega Factories, the successful documentary series on National Geographic Channel. Mega Factories Heineken will be broadcasted in the Netherlands, Belgium, Luxembourg, Sweden and Denmark on Thursday night, March 24th; in Turkey on March 25th and in France on March 26th.

The 45-minute documentary shows how Heineken beer is brewed in the Dutch cities of Zoeterwoude and Den Bosch following an almost 150-year old recipe. The National Geographic filmmakers follow the various steps of the brewing process; selecting the right barley and hops, using top-quality water, malting, brewing, fermenting, lagering, and of course packaging the beer in the iconic green Heineken bottles.

In addition to the brewing process, the documentary provides great insights in the many other aspects that make Heineken the leader in the international premium beer segment. The film pays special attention to how the company has incorporated sustainability in all of its business processes, most notably in the efficient use of water and energy.

Jean-Francois van Boxmeer, chairman and chief executive of Heineken, comments: “It’s a huge honour for us that National Geographic has made this film about Heineken. It provides unique insights in the Heineken beer, brand and company, and shows the great people behind every glass and bottle of Heineken beer.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • May 21, 2018London Int'l Wine Fair
  • May 22, 2018European Coffee Expo
  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements