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Heineken to Increase Stake in Haitian Brewer

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Heineken to Increase Stake in Haitian Brewer

Heineken to Increase Stake in Haitian Brewer
December 14
17:06 2011

Heineken intends to increase its shareholding in Brasserie Nationale d’Haiti (Brana), the country’s leading brewer, from 22.5% to 95%. The shares are currently owned by Brana’s management and private shareholders. Financial details are not disclosed.

 

Brana is the leading beverage company in Haiti, producing, marketing and distributing various beer and malt brands, most notablyPrestige, Malta H and Guinness (licensed), as well as various PepsiCo licensed soft drink brands. Heineken acquired its initial 22.5% stake in the company in the 1980’s. The transaction is subject to customary closing conditions and is expected to be completed and consolidated in January 2012.

 

“The Haitian beer market has shown solid year-on-year growth, but remains relatively underdeveloped,” comments John Nicolson, regional president Americas for Heineken. “A growing population together with increased political and economic stability creates good prospects for continued growth. Brana is uniquely positioned to benefit from this environment with its leading brands, local brewery and nationwide distribution network.”

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