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Hero Disposes of French Fruit Dessert Business

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Hero Disposes of French Fruit Dessert Business

August 10
14:03 2010

Swiss and international consumer food group Hero is selling its French fruit dessert business to Charles Faraud, which is majority owned by CIC-Banque de Vizille. The transaction will be completed at the beginning of September. Charles Faraud is a specialist in fruit desserts and is especially strong in the food service channel in France. Acquiring Hero’s French compote business will provide it with better access to the French retail market.

Employing over 4,000 people in more than 30 countries, Hero specialises in infant nutrition and fruit. Its operations are based predominantly in Europe, North America and Middle East & Africa, and the group generated revenue in excess of SFr1.785b (Eur1.28b) in 2009.

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