FDBusiness.com

HKScan Launches Exports of Finnish Poultry Products to Sweden

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

HKScan Launches Exports of Finnish Poultry Products to Sweden

HKScan Launches Exports of Finnish Poultry Products to Sweden
October 19
12:09 2018

HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand.

The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is one additional guarantee of a high standard of quality, animal welfare and product safety throughout the farm-to-fork chain.

“Swedish consumers have high standards in terms of the quality and origin of the food they eat. I am delighted that HKScan’s Finnish products can meet those demands by bringing responsibly produced Karinäs® products to the growing Swedish poultry market. This also marks the launch of farm-born poultry products in Sweden, only one in the market. We have great expectations for this innovation. The feedback from consumers was very promising. Consumers have had an important role in our concept creation process,” says Sofia Hyleén Toresson, EVP Market Sweden.

The poultry meat exported to Sweden is sourced from around 80 of HKScan’s contract farms located mainly in western Finland. The high standard of quality has been the guiding principle of Karinäs® farmers since 1966. Examples of the results are that Karinäs® poultry is raised totally without antibiotics since 2009, the production is salmonella-free and incidence of campylobacteriosis is minimal. Selected Karinäs® farms were among the first in the world to adopt the farm born concept.

“Frozen poultry imported from outside Europe continues to play a major role on Swedish dinner plates. Finnish-made Karinäs marks the arrival of a high-quality, responsibly produced alternative for the Swedish market. The launch of Swedish exports is one key step in our renewed strategy and brings notable synergies from cross-border collaboration. The launch of Swedish exports opens new avenues for progressive Finnish farmers and marks a significant step forward for our entire value chain,” says Heli Arantola, EVP Categories & Concepts.

The poultry products exported to Sweden are produced at HKScan’s Rauma production unit, the most advanced production facility of its kind in Europe. The state-of-the-art unit and top expertise of Finnish primary farmers allow HKScan to offer a growing range of innovative, responsible products to HKScan’s customers both on its domestic and export markets.

Consumption of poultry meat is rising steadily both in Sweden and Finland but is still below the EU average in both markets. Only around 60 per cent of the poultry meat consumed in Sweden is domestically produced, whereas the corresponding figure for Finland is 80 per cent. All Kariniemen® products are 100 per cent Finnish origin since 1966.

Growth in the poultry segment is listed as one of HKScan’s strategic targets.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements