FDBusiness.com

HKScan Takes on New Territory in Demanding Chinese Market

 Breaking News
  • The Lakes Distillery Announces £3.75 Million Investment The Lakes Distillery, based in Cumbria, England, has secured a £3.75 million investment from a group of investors led by Gresham House Asset Management, a specialist equity investment and asset management company. Joining existing investors and high-net-worth individuals, who recently made an additional £1.6 million investment, this is a milestone for the distillery and Gresham [...]...
  • Kerry Group Inaugurates New Production Facility in India Kerry Group has officially opened its new €20 million production facility in Tumkur, India. The new, state-of-the-art 40,585 square metre facility, located 120 km from Bangalore, will serve Kerry Taste & Nutrition’s global and regional customers in the South West Asia region, with Kerry Taste and Beverage systems for the fast-growing retail and foodservice markets. This is Kerry Group’s [...]...
  • Lamb Weston to Acquire Australian Frozen Potato Processor Lamb Weston has agreed to acquire Ready Meals, a frozen potato processor in Australia. Terms were not disclosed. Ready Meals sells frozen potato products under the Harvest Choice brand and operates frozen potato processing and storage facilities in Hallam, Victoria. Lamb Weston, along with its joint venture partners, is a leading supplier of frozen potato, sweet [...]...
  • Millenials Adopt a Fouth Meal Culture There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is the way people think about snacking and what is considered to [...]...
  • European Commission Proposal to Support Irish Beef Producers Impacted by Market Uncertainty EU Member States have agreed to a proposal from the European Commission to make €50 million available to Irish beef farmers, which can be matched by national funds to reach a maximum of €100 million. The establishment of the fund reflects the European Commission recognition of the particular challenges facing the Irish beef and veal [...]...

HKScan Takes on New Territory in Demanding Chinese Market

HKScan Takes on New Territory in Demanding Chinese Market
January 31
14:59 2019

HKScan has landed an important contract with the Chinese e-commerce giant Alibaba. With its Omega-3 Pork® quality products HKScan is the first company in the Finnish meat industry to place products in Alibaba’s grocery retail reinventing Hema supermarkets and online store.

“Hema chain stands out in the Chinese market with high-quality and exceptional products. This chain is very hard to get in to, only a couple of Finnish products have been accepted to the chain. The pure taste, healthier fat composition plus the arctic twist of our products convinced Hema and they made a quick decision to include our products to their selection,” comments Jukka Nikkinen, head of HKScan exports.

Alibaba introduced its semi-automatic, state-of-the-art concept store chain in 2017. At the moment there are around 100 Hema supermarkets across China.

“This is of course a significant step to HKScan, but getting into this very exclusive Hema-league also paves the way for other clean and safe Finnish products. Hema’s unique online store facilitates our branding efficiently and we get to tap into the right consumer segment,” adds Jukka Nikkinen.

Hema stores are part of Alibaba’s new retail strategy which integrates online and offline shopping. Hema stores are based on three pillars: they are a place to shop in person, they serve as distribution centres for online orders and have also cutting edge built in restaurants where orders are delivered by robots. Purchases can be made through the Hema mobile app, which is linked to Alipay.

The next concrete steps in HKScan’s export journey in China have been planned. “We are growing the distribution inside Hema chain in Shanghai and the nearby areas. After that our target is to expand to other premium food stores both online and offline. In addition to Shanghai area we are looking also to expand to other Tier-1 cities,” says Jukka Nikkinen.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements