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Hormel to go clean-label

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Hormel to go clean-label

April 25
15:48 2016

100_natural_productHormel Foods has announced a clean label initiative to simplify the ingredient statements of many of its retail products through the removal or replacement of ingredients, while still delivering great-tasting items that consumers expect.

“We know that a growing number of consumers are looking for products made with simple, familiar ingredients,” said Scott Aakre, vice president of corporate innovation and new product development at Hormel Foods.

The company’s Valley Fresh products, Hormel Compleats microwaveable meals, Hormel Always Tender meats and two Hormel side dishes have already been simplified. Projects are currently underway to simplify the ingredient statements for Hormel chili, Dinty Moore stew and SPAM products.

In addition, the company says that its Hormel Natural Choice meats were developed nine years ago with a simplified ingredient statement in mind. Hormel Natural Choicemeats are 100% natural with zero preservatives, no artificial colours or MSG, no nitrites or nitrates added, and have no gluten-containing ingredients.

“This initiative is in alignment with our company’s continuous improvement process and better positions our products with current consumer preferences,” said Kevin L. Myers, senior vice president of R&D at Hormel Foods.

Valley Fresh 100% natural chicken, for example, contains only chicken breast meat with rib meat, chicken broth, sea salt and rosemary extract.

“Now consumers can feel even better about the products they know and love,” Myers said.

In addition to the company’s retail products clean label efforts, the company’s foodservice division is focusing on clean labels as well. Knowing that foodservice operators and their patrons desire their ingredients and menu items to reflect what they find in their own pantries, the company says that all Hormel Foods Foodservice innovation efforts will continue to be chef-inspired with easily recognised ingredients, smart sodium levels and on-trend preparation methods. Innovation product successes include HormelFire Braised meats, Hormel Natural Choice meats, and recently introduced Hormel FUSE burgers. Each of these items is said to be 100% all natural with zero preservatives, no artificial colours, no nitrites or nitrates added, and have no gluten-containing ingredients.

The Hormel Foods clean label initiative builds upon the company’s sodium reduction efforts that have been in place for several years. It says it aims to reduce sodium levels in select products within its branded retail portfolio by an average of 15%

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