FDBusiness.com

Hot Weather Proves Thirsty Work as Irish Drink Sales Boom

 Breaking News
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...
  • €40 Million VistaMilk SFI Research Centre Launched in Ireland The Irish Government has launched the new VistaMilk SFI Research Centre which is jointly funded by Science Foundation Ireland (SFI) and the Department of Agriculture, Food and the Marine. The VistaMilk Centre will be hosted by Teagasc Moorepark, in partnership with a number of research performing organisations. Multinational and SME companies in the food and ICT [...]...
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...

Hot Weather Proves Thirsty Work as Irish Drink Sales Boom

Hot Weather Proves Thirsty Work as Irish Drink Sales Boom
August 03
10:04 2018

The latest Irish grocery market share figures from Kantar Worldpanel, for the 12 weeks ending 15 July 2018, show sales soaring by 3.1% in the midst of the recent summer heatwave.  Two of the big winners have been bottled water and lager, which have seen take home sales growth of 27.3% and 11.6% respectively, buoyed by the hot weather and the World Cup.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “A number of things may have influenced the surge of bottled water sales in Ireland – in particular the recent weather, speculation surrounding water shortages and this month’s hosepipe ban.  Irish shoppers bought bottled water on 1.8 million more occasions in the latest 12 weeks compared to the same period last year, helping sales grow by over a quarter.  Furthermore a Europe-wide shortage of CO2 may have stifled sales of carbonated water, which grew at a third of the rate of still water, with retailers and manufacturers shifting their focus to stills where necessary.”

Douglas Faughnan, consumer insight director at Kantar Worldpanel.

With International Beer Day still to come on 3 August, there is already good news for brewers in Ireland, as Douglas Faughnan explains: “This period saw overall sales of take home lager up 11.6%, or the equivalent of an additional 7 million pints, on the same period last year, as shopper numbers increased and consumers bought greater quantities than usual. While the hot weather will have provided a welcome boost to overall lager sales, so too will the recent World Cup in Russia. Despite Ireland’s association with stout, it is lager that is actually leading the way – 42.4% of households bought lager at least once in the past 12 weeks, as shoppers took advantage of the sun and the football.”

Tesco’s strong performance has continued through the first half of the summer. It was the only retailer to increase its market share this period, now accounting for 22.5% of grocery sales in Ireland. With shopper numbers continuing to fall across most retailers, in-store marketing activity plays an increasingly important role in driving spend from existing shoppers. Tesco’s extensive Grillin’ and Chillin’ campaign saw it make a big push on key barbecue items, and products like ice cream, chilled poultry and chilled burgers all performed strongly, resulting in shoppers putting an average of 4.7% more items in their baskets on each trip.

SuperValu has achieved its strongest performance since October 2016, with overall sales up 2.6%. The retailer traditionally performs well in summer categories as its store network is well catered to shoppers making more frequent top up shops during the key barbecue season. This year has been no exception, with chilled burgers, fresh fish, and fresh lamb all recording double-digit sales growth.

Dunnes Stores now accounts for 21.2% of grocery sales in Ireland, thanks to sales growth of 1.9% this period. The average Dunnes basket now features 20 items, a 5.7% increase compared to the previous 12 weeks and more than any other retailer.

Meanwhile, Lidl and Aldi now account for 11.9% and 11.5% of the market respectively, with both posting sales growth in the most recent 12 weeks. Aldi was the only retailer to see a slight rise in shopper numbers this period, with the impact of its current Swap & Save campaign potentially contributing to increased shopper penetration.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements