FDBusiness.com

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals
October 25
09:19 2013

Latest figures by IGD ShopperVista reveal that almost a third of UK shoppers (30%) – up from 6% in 2010 – are using the internet before they go shopping to find which stores are offering the best food and grocery deals.  The proportion of such savvy ‘online cherry pickers’ rises to 41% in 18-24 year olds, and almost half (48%) in shoppers with children under five.

IGD Shoppervista research also found that:

* Shoppers are using technology to inspire them for meal ideas with almost half (47%) saying they are already looking up recipes online and 23% watching food channels using their mobile, tablet or computer

* Getting the best value for money continues to be important for shoppers. A third of (32%) say they would like to be alerted to deals on their mobile phone when passing a food and grocery store

* One fifth (19%) of shoppers are already using price comparison sites for their grocery shopping

* When using technology for their grocery shopping, 74% of shoppers say it saves them time; 69% say it saves them money and 49% say it helps them follow a healthier diet

Joanne Denney-Finch, chief executive, IGD comments: “Online retailing in food and consumer goods is growing at a phenomenal rate. Technology is empowering people, fundamentally changing the way they buy groceries. Since the start of the recession, shoppers have become much more savvy, regularly hunting around for the best deals. These behaviours have now become much more established and an everyday norm for many shoppers. Technology is making it even easier for people to do this online, saving time before setting out on their journey.

“Shoppers are also becoming much more enthusiastic about using technology for their food and grocery shopping, whether it’s searching for recipes, watching food programmes online, cherry picking deals or ordering their weekly shop. In fact, we predict that online grocery retailing will continue to accelerate at rapid pace in the UK and double in size to be worth £14.6 billion by 2018 from its current value of £6.5 billion.”

She adds: “This presents itself as a huge opportunity for the food and consumer goods industry, and companies that are looking to grow their online capabilities need to ensure they continue to put shoppers at the heart of everything they do.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
  • November 5, 2017FLEIFOOD 2017
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements