FDBusiness.com

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals

 Breaking News
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...
  • Whisky, Tequila and Gin to Drive Global Spirits Category Growth to 2021 Just released data from the IWSR 2017-2021 Forecast suggests global volumes of whisky, gin and tequila are expected to make gains of 55.2m, 7.1m and 5.8m nine-litre cases respectively over the next five years, following their rapid growth in 2016. These categories together with baijiu (+48.2m cases between 2016 and 2021), will contribute the most in the [...]...
  • Huge Export Win to China For UK Food Producers A new export deal with China will bring a £200 million boost to the UK food industry and support 1,500 jobs. Taking advantage of the growing demand for UK and drink in China, seven new businesses in England and Northern Ireland have secured access to export pork – including three producers who, in a first [...]...
  • CSM Bakery Solutions Closes Sale of BakeMark Business CSM Bakery Solutions, a global leader in bakery ingredients, products and services, has completed the sale of its BakeMark business to private equity firm Pamplona Capital Management. The sale of BakeMark, which was announced mid-July, is an important element in CSM’s decision to focus on their core business in Europe and North America. “Completing the sale [...]...
  • Needham Coding Ireland to Show Own Brand ‘N’ Series CIJ Printers For the First Time Newly established business, County Westmeath-based Needham Coding Ireland Limited, which was formed following a merger between The Needham Group and long-standing Irish distributor, Advanced Coding Solutions (ACS), will be highlighting a wide range of continuous ink jet (CIJ), thermal ink jet (TIJ) and laser coding and marking equipment, and associated printer inks and makeup at [...]...
  • Mars Food Expands its Portfolio With Acquisition Mars Food, part of Mars Incorporated, is acquiring Preferred Brands International, a US-based, fully integrated manufacturer and marketer of all-natural, ready-to-heat Indian and Asian food products sold primarily under the Tasty Bite® brand. Tasty Bite’s® portfolio includes a wide range of vegetarian offerings, including Indian/Asian entrees, spice and simmer meal kits, and organic rice and [...]...

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals

Huge Growth in UK Shoppers Hunting Online For Best Grocery Deals
October 25
09:19 2013

Latest figures by IGD ShopperVista reveal that almost a third of UK shoppers (30%) – up from 6% in 2010 – are using the internet before they go shopping to find which stores are offering the best food and grocery deals.  The proportion of such savvy ‘online cherry pickers’ rises to 41% in 18-24 year olds, and almost half (48%) in shoppers with children under five.

IGD Shoppervista research also found that:

* Shoppers are using technology to inspire them for meal ideas with almost half (47%) saying they are already looking up recipes online and 23% watching food channels using their mobile, tablet or computer

* Getting the best value for money continues to be important for shoppers. A third of (32%) say they would like to be alerted to deals on their mobile phone when passing a food and grocery store

* One fifth (19%) of shoppers are already using price comparison sites for their grocery shopping

* When using technology for their grocery shopping, 74% of shoppers say it saves them time; 69% say it saves them money and 49% say it helps them follow a healthier diet

Joanne Denney-Finch, chief executive, IGD comments: “Online retailing in food and consumer goods is growing at a phenomenal rate. Technology is empowering people, fundamentally changing the way they buy groceries. Since the start of the recession, shoppers have become much more savvy, regularly hunting around for the best deals. These behaviours have now become much more established and an everyday norm for many shoppers. Technology is making it even easier for people to do this online, saving time before setting out on their journey.

“Shoppers are also becoming much more enthusiastic about using technology for their food and grocery shopping, whether it’s searching for recipes, watching food programmes online, cherry picking deals or ordering their weekly shop. In fact, we predict that online grocery retailing will continue to accelerate at rapid pace in the UK and double in size to be worth £14.6 billion by 2018 from its current value of £6.5 billion.”

She adds: “This presents itself as a huge opportunity for the food and consumer goods industry, and companies that are looking to grow their online capabilities need to ensure they continue to put shoppers at the heart of everything they do.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements