FDBusiness.com

Hula Hoops Enhances its Playful Side With Rebrand

 Breaking News
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...
  • Emmi Leads by Example As a manufacturer of speciality cheeses, Swiss dairy group Emmi is now setting an example for environmental protection by investing in a high-performance photovoltaic system at its Platteville site in the state of Wisconsin in the US. With 1,600 panels installed on the roof, the system can cover 15% of the company’s electricity requirement. The [...]...
  • Kerry Group Commits €1 Million to Bring RAIN Programme to West Africa Kerry Group has extended its partnership with Concern Worldwide through a 4-year project to improve food security and nutrition in Niger. The Realigning Agriculture to Improve Nutrition (RAIN) programme will make lasting improvements to food security, nutrition and the overall livelihoods in the Tahoua Region of Niger. This second phase of the RAIN programme will [...]...
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...

Hula Hoops Enhances its Playful Side With Rebrand

Hula Hoops Enhances its Playful Side With Rebrand
January 17
10:08 2017

Hula Hoops has revealed its new packaging design, its first rebrand in over a decade. The fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing the inherent fun of the product story, and leveraging appetite appeal.

In order to convey the brand’s playful nature in the packaging design, Coley Porter Bell removed any non-essential effects, and incorporated new dynamic hoops which rotate speedily around the logo, highlighting the brand USP and the thing consumers love about the product.

Craig Barnes, Design Director at Coley Porter Bell, comments: “It was a fantastic opportunity to help a well-known and much-loved brand become once again the hero of its category. We thoroughly enjoyed the task to revive the iconic status of Hula Hoops, whilst bringing it up to date for the modern consumer. Coley Porter Bell has launched three new products under the Hula Hoops brand name since 2012, and the role of this new design is to sit masterfully at the top of the brand architecture, with a single minded design thought that is powerfully executed.”

Vijay Bhardwaj, Head of Marketing & Formats, KP Snacks adds: “Consumers love the playful nature of the product. Because of this we chose a deliberately evolutionary design with strong branding that enhances the product story simply but powerfully.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements