Hula Hoops Enhances its Playful Side With Rebrand

 Breaking News
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...
  • New Décor Salt Convinces With a Crunchy Bite and High Stability When it comes to pretzels or salt sticks, the visual contrast between a dark crust and a rich salt décor is a mark of quality for most consumers. New Slow Milling® Pretzel Salt Light SG from GoodMills Innovation enables salt reduction in pretzel décor without the consumer noticing any visible difference. At the same time, [...]...
  • DuPont’s Microbiome Venture Announces Second Strategic Partnership Three months after its formation, the DuPont Nutrition & Health Microbiome Venture has announced its second strategic research and development partnership. The newly forged relationship with the Center of Food and Fermentation Technologies (TFTAK) in Tallinn, Estonia, will focus on developing cultivation and bioprocess capabilities for ‘next-generation’ probiotics. Last November, DuPont Nutrition & Health (DuPont) announced [...]...
  • JBT Announces Comprehensive Relaunch of Online Presence JBT Corporation, one of the world’s leading solutions providers for the food and beverage processing industries, has announced the comprehensive relaunch of its online presence, with the introduction of a redesigned flagship website. To better accommodate a range of solutions that includes not just core JBT products, but also innovations from its global businesses and [...]...
  • Building the Unilever of the Future Unilever has announced the next steps in its transformation into a simpler, more agile and more focused business. The changes are designed to further drive long-term performance and shareholder value, and build upon the company’s Connected 4 Growth programme. Unilever will simplify its corporate structure. This entails moving from two legal entities – Unilever NV and [...]...

Hula Hoops Enhances its Playful Side With Rebrand

Hula Hoops Enhances its Playful Side With Rebrand
January 17
10:08 2017

Hula Hoops has revealed its new packaging design, its first rebrand in over a decade. The fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing the inherent fun of the product story, and leveraging appetite appeal.

In order to convey the brand’s playful nature in the packaging design, Coley Porter Bell removed any non-essential effects, and incorporated new dynamic hoops which rotate speedily around the logo, highlighting the brand USP and the thing consumers love about the product.

Craig Barnes, Design Director at Coley Porter Bell, comments: “It was a fantastic opportunity to help a well-known and much-loved brand become once again the hero of its category. We thoroughly enjoyed the task to revive the iconic status of Hula Hoops, whilst bringing it up to date for the modern consumer. Coley Porter Bell has launched three new products under the Hula Hoops brand name since 2012, and the role of this new design is to sit masterfully at the top of the brand architecture, with a single minded design thought that is powerfully executed.”

Vijay Bhardwaj, Head of Marketing & Formats, KP Snacks adds: “Consumers love the playful nature of the product. Because of this we chose a deliberately evolutionary design with strong branding that enhances the product story simply but powerfully.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here