FDBusiness.com

Iced Tea Market Heats Up on Health Platforms

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Iced Tea Market Heats Up on Health Platforms

Iced Tea Market Heats Up on Health Platforms
March 13
10:37 2015

Despite rising levels of interest in recent years, ready-to-drink (RTD) or iced teas still accounted for a relatively modest 7.5% share of global soft drinks launches recorded by Innova Market Insights in 2014. Developments included the launch of more sophisticated products in relatively established markets, such as the US, and the move to more mainstream initiatives in very underdeveloped markets, such as the UK.

According to Lu Ann Williams, Director of Innovation at Innova Market Insights, growth can largely be attributed to the consumer search for alternatives to sugar-rich carbonated beverages alongside an increasing emphasis on the health properties of tea. “Over 62% of global iced tea launches made at least one health claim of some kind, rising to over 88% in the US,” she reports. “Tea’s use as an added flavor or functional ingredient has also become increasingly common in other soft drinks, such as fruit drinks and enhanced waters, raising awareness and drawing new consumers into the market.”

The US canned and bottled tea market is well-established and is led by well-known brands such as AriZona, Lipton and Snapple. Ambient lines are now increasingly competing with refrigerated or chilled tea drinks, however, and the leading brands have had to focus on maintaining interest via new product activity and promotional activity. Market leader AriZona, for example, launched a novel range of Oak Brewed Teas in 2014, made with black tea aged in American oak barrels.

InnovaMarketInsightsLogoIn Europe, companies have long struggled to get ready-to-drink teas into the UK market. Consumers traditionally brew their own tea and drink it hot and interest in recent years has focused more on rising consumption of green tea. The focus on taste and health refreshment does now appear to be having slightly more success among younger consumers, however, and levels of new product activity have been rising.

In Continental Europe, iced tea is slightly more established as a drink, mainly in canned format, although the use of bottles is rising and the market has seen the arrival of a number of chilled milk-based tea lines in lidded cups as the iced coffee market has developed in that format.

Interest in the German iced tea market was also reflected in the launch of flavored water drinks featuring tea from Lichtenauer under the Fresh’n FruiTEA name, fruit drinks featuring white tea from the Hohes C fruit drink brand, and the test-marketing of Italy’s leading bottled iced tea product, Estathé from Ferrero, in selected test regions.

Elsewhere on the market, there is also a focus on calorie reduction, featuring low-calorie and reduced-sugar launches. Stevia sweeteners have been used for a number of products, including Little Miracles’ Rooibos Tea, Elderflower, Ginger, Ginseng, Agave drink and Virtue Ice Tea drinks. Alternative products featuring Rooibos, Matcha and Kombucha are also increasingly in evidence, while a number of bubble tea drinks featuring green teas and fruit teas were also introduced.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements