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Iconic Biscuits Launches New Local Brand – Boozy Biccies

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Iconic Biscuits Launches New Local Brand – Boozy Biccies

Iconic Biscuits Launches New Local Brand – Boozy Biccies
August 21
09:00 2018

Launched in 2017, Iconic Biscuits was developed to fill the need for a locally produced, Northern Ireland biscuit in the international gift market. This year, they have a new range of biscuits, designed for the home market.

Boozy Biccies is a fun and exciting new selection of biscuits in three flavours, all made using local ingredients and suppliers. The range includes Belfast Bolts, a malty beer flavoured biscuit, Prosecco Knights and Vodka Bites.

Using their secret “cold fusion” process, the alcohol is not cooked out in the manufacturing process, making them a strictly adults only product, packed with flavour and ideal for repeat sales and special events alike.

Michael Thompson, the creator of Iconic Biscuits has been developing the new biscuits for almost a year: “I really wanted a product that was not just produced here, but genuinely reflected the aspects of Northern Ireland we know and love. A lot of research went into the brand, with the Mournes appearing in the logo and Belfast Bolts being a direct result of research into the shipyard. I have plans to expand both the range of flavours and the representation of iconic Northern Ireland aspects.”

The new brand is backed by a social media campaign across Twitter, Instagram and Facebook, with plans for in-store tasting events across Northern Ireland.

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