FDBusiness.com

IFT Predicts Functional Food Trends for 2012: “Consumers Want Nutrients From Food, Not Supplements”

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

IFT Predicts Functional Food Trends for 2012: “Consumers Want Nutrients From Food, Not Supplements”

March 30
13:24 2012

 2 Apr 2012 — The Top 10 Functional Food Trends of 2012 point to more consumers favor getting their vitamins and minerals from the foods they eat and beverages they drink instead of supplements, according to research presented at the Institute of Food Technologists’ Wellness 12 meeting.

A. Elizabeth Sloan, Ph.D., president, Sloan Trends Inc. and contributing editor of IFT’s Food Technology magazine, presented the research at the conference, which included data from a variety of scientific, food and consumer research sources. Leading the trends this year is a move toward “real food nutrition,” which includes blending different foods for maximum health benefits, choosing foods for their inherent nutritional value (such as nuts or fruits) and integrating whole food supplements such as coconut milk into the diet, rather than supplementing with a vitamin.

“Consumers are preferring to get their nutrients naturally and their health benefits naturally, versus fortified foods or vitamin and mineral supplements,” Dr. Sloan said. “This has been going on for 20 years. What’s new is that it’s being put into action.”

The data showed a 6 percentage point increase from 2009 to 2011 (36 to 42 percent) in the number of people making an effort to serve meals that are naturally higher in vitamins and nutrition. At the same time, vitamin and supplement users report cutting back significantly on their use, citing three reasons:

• A belief that the quality and benefits of nutrition in foods is best

• Pervasive doubts about the bioavailability of even the highest quality supplements

• Concerns about the long-term effects on the digestive system

Dr. Sloan noted that consumers believe that vitamins and minerals are more beneficial when they are consumed in food. Other trends for 2012 include:

Mini-Managers: Rather than making drastic dietary changes, consumers are still buying the same staples, such as bread and pasta, but they are seeking healthier versions of those products. For example, a study cited by Dr. Sloan found that 66 percent of shoppers said they have switched to whole grain bread. Another study found that for the first time, shoppers are now considering whether a product has artificial sweeteners or high fructose corn syrup when evaluating its nutritional value.

Bioavailability: Dr. Sloan noted that consumers increasingly believe nutrition plays a key role in maintaining health and staving off serious diseases, and they will seek products that help them get important nutrients. According to one study:

• 55 percent of consumers believe calcium is very effective for bone health

• 55 percent believe fiber is very effective against colon cancer

• 38 percent believe omega vitamins are very effective for heart health

In cases where consumers take a dietary supplement, magnesium is the fastest-growing mineral (up 25 percent in 2011). In addition, supplements that promote healthy vision are surging in popularity.

The full article about the Top Functional Food Trends will be in the April 2012 issue of Food Technology magazine.

Top Ten Functional Food Trends

1. Real Food Nutrition

2. Mini-Managers

3. Bioavailability

4. Protein Power

5. Plant Based

6. Gourmet Nutrition

7. The New Risks (stroke, heart attack prevention)

8. First Aid (relief from sore throat, constipation, sleeplessness)

9. Kids, Dads and Grannies (appealing to these groups)

10. Liquidification

Source:
Institute of Food Technologists (IFT) 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements