FDBusiness.com

IFT Predicts Functional Food Trends for 2012: “Consumers Want Nutrients From Food, Not Supplements”

 Breaking News
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...
  • Sidel Launches Versatile Aseptic Combi Predis For Highly Flexible Production Sidel has introduced the versatile Aseptic Combi Predis, a new solution that can produce aseptically both still beverages and carbonated soft drinks in PET bottles. This results in a high degree of production flexibility and productivity while contributing to reduced costs and lowering the environmental impact. Different consumer expectations drive the demand for beverages today: a [...]...
  • Aseptic Soft Drink Bottling Without Changeover Time GEA has launched the latest generation of aseptic filling technology: the Fillstar CX EVO. This multi-functional system provides beverage industry customers with the capacity to seamlessly switch between different types of products, from carbonated to still aseptic beverages and vice-versa. The usual product changeover times of approximately three hours are a thing of the past as [...]...

IFT Predicts Functional Food Trends for 2012: “Consumers Want Nutrients From Food, Not Supplements”

March 30
13:24 2012

 2 Apr 2012 — The Top 10 Functional Food Trends of 2012 point to more consumers favor getting their vitamins and minerals from the foods they eat and beverages they drink instead of supplements, according to research presented at the Institute of Food Technologists’ Wellness 12 meeting.

A. Elizabeth Sloan, Ph.D., president, Sloan Trends Inc. and contributing editor of IFT’s Food Technology magazine, presented the research at the conference, which included data from a variety of scientific, food and consumer research sources. Leading the trends this year is a move toward “real food nutrition,” which includes blending different foods for maximum health benefits, choosing foods for their inherent nutritional value (such as nuts or fruits) and integrating whole food supplements such as coconut milk into the diet, rather than supplementing with a vitamin.

“Consumers are preferring to get their nutrients naturally and their health benefits naturally, versus fortified foods or vitamin and mineral supplements,” Dr. Sloan said. “This has been going on for 20 years. What’s new is that it’s being put into action.”

The data showed a 6 percentage point increase from 2009 to 2011 (36 to 42 percent) in the number of people making an effort to serve meals that are naturally higher in vitamins and nutrition. At the same time, vitamin and supplement users report cutting back significantly on their use, citing three reasons:

• A belief that the quality and benefits of nutrition in foods is best

• Pervasive doubts about the bioavailability of even the highest quality supplements

• Concerns about the long-term effects on the digestive system

Dr. Sloan noted that consumers believe that vitamins and minerals are more beneficial when they are consumed in food. Other trends for 2012 include:

Mini-Managers: Rather than making drastic dietary changes, consumers are still buying the same staples, such as bread and pasta, but they are seeking healthier versions of those products. For example, a study cited by Dr. Sloan found that 66 percent of shoppers said they have switched to whole grain bread. Another study found that for the first time, shoppers are now considering whether a product has artificial sweeteners or high fructose corn syrup when evaluating its nutritional value.

Bioavailability: Dr. Sloan noted that consumers increasingly believe nutrition plays a key role in maintaining health and staving off serious diseases, and they will seek products that help them get important nutrients. According to one study:

• 55 percent of consumers believe calcium is very effective for bone health

• 55 percent believe fiber is very effective against colon cancer

• 38 percent believe omega vitamins are very effective for heart health

In cases where consumers take a dietary supplement, magnesium is the fastest-growing mineral (up 25 percent in 2011). In addition, supplements that promote healthy vision are surging in popularity.

The full article about the Top Functional Food Trends will be in the April 2012 issue of Food Technology magazine.

Top Ten Functional Food Trends

1. Real Food Nutrition

2. Mini-Managers

3. Bioavailability

4. Protein Power

5. Plant Based

6. Gourmet Nutrition

7. The New Risks (stroke, heart attack prevention)

8. First Aid (relief from sore throat, constipation, sleeplessness)

9. Kids, Dads and Grannies (appealing to these groups)

10. Liquidification

Source:
Institute of Food Technologists (IFT) 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements