FDBusiness.com

Innovation Centre Drives Decade of Growth at Willowbrook Foods

 Breaking News
  • Canadian Dairy Giant to Acquire Dairy Crest For £975 Million Canada-based Saputo Group, which is one of the top ten dairy processors in the world, has made a recommended all cash offer of £975 million to acquire Dairy Crest, the UK dairy business. The acquisition will allow Saputo Group to increase its international presence and enter the UK market by acquiring and investing in a [...]...
  • Danone Continues to Make Progress Towards its 2020 Objectives Danone has reported a 0.7% decline in revenue to €24.66 billion with operating income down 26.5% to €2.74 billion for 2018. However, on a ‘like-for-like New Danone’ basis consolidated sales rose by 2.9% with a 3.6% growth in value, led by a continued mix and portfolio valorization, largely offsetting a 0.7% decline in volumes. All [...]...
  • European Commission Clears Acquisition of Gleadell by ADM The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control of Gleadell Agriculture by ADM Arkady, both based in the UK. Gleadell is a supplier and exporter of various grain and oilseed products. ADM is part of the Archer Daniels Midland group of companies and is a processor of a [...]...
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...

Innovation Centre Drives Decade of Growth at Willowbrook Foods

Innovation Centre Drives Decade of Growth at Willowbrook Foods
May 17
09:57 2018

Ireland’s largest bagged salad producer and specialist in prepared vegetables, Willowbrook Foods, has marked the tenth anniversary of its Innovation Centre in County Down, describing it as instrumental in helping the business grow by on average 18% year on year over the past decade. The centre, at Willowbrook’s Killinchy headquarters, was designed in 2008 to be a hub for new product development, led by consumer trends and advances in technology so the company could meet bespoke orders for its customer base across the retail and foodservice sectors.

John McCann MBE, Managing Director of Willowbrook Foods, comments: “We set about building a facility with modern kitchens, state-of-the-art tasting and packing areas, and, most importantly, a first-class team of staff specialising in all elements of product development. A major investment for us at the time, the Centre has allowed us to perfect our offering to customers to reflect emerging food trends with the best ingredients, flavour, texture and shelf life. We have been able to enter into new markets such as healthcare and travel catering through our ability to develop bespoke product lines and pack formats through the Innovation Centre.”

John McCann MBE, Managing Director of Willowbrook Foods.

John McCann believes the Centre has allowed Willowbrook to stay ahead of consumer trends, in particular the huge rise in demand for foods that are both convenient and health-oriented: “Consumer needs are ever-evolving and we have been able to stay one step ahead of the demand for healthy, convenient salad and vegetable products thanks to our Innovation team’s expertise. To use one product example, we have developed and perfected a full range of mashed vegetable lines, including potato, carrot, swede, parsnip and sweet potato.  This range contains no additives. Equally we have been able to develop more niche health-focused lines including non-dairy, low-salt, mashed potato, for catering use within the healthcare sector. This innovative work continues through our development into the free from and vegan markets.”

Willowbrook Foods supplies its products across the UK and Ireland and is currently developing lines for international customers in Dubai and Hong Kong. With further ambitious growth plans in place, Willowbrook Foods opened a second production facility in Newtownards earlier this year, aimed at doubling its production capacity, and is seeking to extend its existing headquarters and employee base.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements