FDBusiness.com

Innovation Centre Drives Decade of Growth at Willowbrook Foods

 Breaking News
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...
  • Pearse Lyons Brewery to Open New Facility at Historic Irish Site Alltech Beverage Division Ireland (ABDI) has made an announcement about the planned opening of a new brewery at the historic site of the old MacArdle Moore Brewery in Dundalk. The new Pearse Lyons Brewery will incorporate the relocation of the Station Works Brewery in Newry, which was acquired by the late Dr. Pearse Lyons in [...]...
  • WRAP Comes Up With Winning Formula to Tackle Milk Waste A new report from the UK’s leading sustainability experts WRAP shows for the first time the scale of milk wastes across the food chain, from processing to our homes, and highlights ways we can significantly reduce the 330,000 tonnes of total milk lost each year, worth more than £150 million. Milk waste in the home is [...]...
  • Samworth Brothers Launches New Fitness-focused Ready Meal Range With Innovative Identity by Brandon Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are [...]...
  • Premier Foods Shows Resilience Premier Foods has reported a 1.3% increase in group revenue to £358.0 million and a 6.2% rise in trading profit to £51.0 million for the 26 weeks ended 29 September 2018. The group’s largest brand, Mr Kipling, was key to this growth following an excellent consumer response to its relaunch in the UK with revenues [...]...

Innovation Centre Drives Decade of Growth at Willowbrook Foods

Innovation Centre Drives Decade of Growth at Willowbrook Foods
May 17
09:57 2018

Ireland’s largest bagged salad producer and specialist in prepared vegetables, Willowbrook Foods, has marked the tenth anniversary of its Innovation Centre in County Down, describing it as instrumental in helping the business grow by on average 18% year on year over the past decade. The centre, at Willowbrook’s Killinchy headquarters, was designed in 2008 to be a hub for new product development, led by consumer trends and advances in technology so the company could meet bespoke orders for its customer base across the retail and foodservice sectors.

John McCann MBE, Managing Director of Willowbrook Foods, comments: “We set about building a facility with modern kitchens, state-of-the-art tasting and packing areas, and, most importantly, a first-class team of staff specialising in all elements of product development. A major investment for us at the time, the Centre has allowed us to perfect our offering to customers to reflect emerging food trends with the best ingredients, flavour, texture and shelf life. We have been able to enter into new markets such as healthcare and travel catering through our ability to develop bespoke product lines and pack formats through the Innovation Centre.”

John McCann MBE, Managing Director of Willowbrook Foods.

John McCann believes the Centre has allowed Willowbrook to stay ahead of consumer trends, in particular the huge rise in demand for foods that are both convenient and health-oriented: “Consumer needs are ever-evolving and we have been able to stay one step ahead of the demand for healthy, convenient salad and vegetable products thanks to our Innovation team’s expertise. To use one product example, we have developed and perfected a full range of mashed vegetable lines, including potato, carrot, swede, parsnip and sweet potato.  This range contains no additives. Equally we have been able to develop more niche health-focused lines including non-dairy, low-salt, mashed potato, for catering use within the healthcare sector. This innovative work continues through our development into the free from and vegan markets.”

Willowbrook Foods supplies its products across the UK and Ireland and is currently developing lines for international customers in Dubai and Hong Kong. With further ambitious growth plans in place, Willowbrook Foods opened a second production facility in Newtownards earlier this year, aimed at doubling its production capacity, and is seeking to extend its existing headquarters and employee base.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements