FDBusiness.com

International Appetite For Pots & Co’s Puddings

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

International Appetite For Pots & Co’s Puddings

International Appetite For Pots & Co’s Puddings
October 20
10:51 2016

Pots & Co, the UK-based premium desserts business, is marking its expansion across Europe with a sweep of international listings. From the Netherlands to France, Poland and Ireland, the company is growing alongside demand for great-quality puddings. Netherlands’ Albert Heijn, the largest Dutch supermarket chain, has tripled distribution of Salted Caramel & Chocolate, Lemon Posset and Roasted Hazelnut flavours – to be sold in 900 stores in 85g portion sizes. This was confirmed after a five-week trial in the Dutch market, with a great consumer uptake and ever-increasing rate of sale.

In France, four ceramic Pots and four Little Pots lines will launch in Carrefour, one of the world’s largest hypermarket chains, in October. Chocolate Fudge (125g) and Salted Caramel & Chocolate (100g) will be available in 1,570 stores and Sticky Toffee (125g) and Lemon Posset (110g) will be distributed in a total of 825 stores. Alongside this, delectable Little Pots in Mango & Lime, Passion Fruit, Malted Milk Chocolate and 70% Chocolate will be distributed in 730 convenience stores across the country.

Pots & Co forecasts for an incredible 25,000 ceramic pots and 14,000 Little Pots to be sold in France every week – driven by consumer demand.

In February 2017, Pots & Co will extend its French listings further, launching the range of ceramic pots in popular grocery chain Franprix.

Switzerland’s high-end retailer Globus has just announced it will be listing a selection of Pots & Co.’s products in nine stores across the country. This includes the four-pack of Little Pots of 70% Chocolate, as well as firm favourites Salted Caramel & Chocolate, Roasted Hazelnut, Chocolate & Orange, Sticky Toffee and Chocolate Fudge.

On the momentous export uplift Pot & Co has experienced in 2016, Julian Dyer, Founder and CEO of the company, says: “It is fantastic to experience this level of expansion across Europe, as there’s a clear international appetite for excellent-quality puddings. In 2013 we turned over £150,000, in 2014 this had risen almost ten-fold to £1.4 million, in 2015 £3.2 million. We now expect annualised turnover to hit £10 million by the end of 2016. We have ambitions to continue growth in the global market and have extended our factory size and production line accordingly, to ensure all our Pots are made to the same Michelin-standard. Despite our rapid expansion, every single Pots & Co product is handmade to guarantee quality.”

Pots & Co has listings throughout the UK in stores including Waitrose, Tesco, Budgens, Harrods and Selfridges.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements