Ipex looks to multi-channel marketing as Roland pulls out

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Ipex looks to multi-channel marketing as Roland pulls out

February 04
12:42 2013

The UK’s biggest print show Ipex has revealed plans to reposition itself as a ‘cross-media’ marketing technology event as, separately, another big-name exhibitor has pulled out

Wide-format printer manufacturer Roland DG has joined the likes of HP and Heidelberg in pulling out of the four-yearly Ipex 2014 show, saying it is planning to focus its marketing activities on “personalised, localised and immediate” needs of customers in markets that include pack prototyping.

News of the decision comes after Ipex organiser Informa Exhibitions revealed plans to refocus the show, which has traditionally led on printing equipment, to concentrate on what it calls ‘cross-media’ – essentially, the range of both print and digital technologies for publishing and marketing.

The show’s new focus is designed to reflect a number of trends in the print market, including the growth of printed packaging as a marketing channel.

Many exhibitors have enthusiastically supported the March 2014 show’s new positioning, which will now include a summit featuring high-level speakers on the role of print.

The show’s dates have also changed to shorten the show, at London’s Excel, to six days, from Monday 24 March to Saturday 29 March 2014.

Keith Dalton, managing director of Fujifilm Graphic Systems UK, said: “It is great to see an organiser committed to delivering a print-centric event, but with a strong multi-channel focus, as it is exactly what I believe Ipex’s exhibitors and visitors will respond to and what the industry needs.”

Trevor Crawford, Event Director, Ipex 2014, said: “Ipex is moving from being a general print event to a highly focussed multimedia experience promoting the essential role of print.

“Now that Ipex has a clear digital and print communications direction, the logical conclusion would be to change the dates so that the multi-layered content programme can run throughout the event.”

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