FDBusiness.com

Ireland Experiences Boost in Alcohol Sales Over Easter Period

 Breaking News
  • C&C Group Increases Revenue by 187.3% to over €1.5 Billion C&C Group, the UK and Ireland drinks production and distribution business, increased net revenue by 187.3% to €1.575 billion in 12 months ended 28 February 2019, reflecting the acquisition of Matthew Clark and Bibendum from the administrators of Conviviality Group in April 2018. Excluding Matthew Clark and Bibendum, and on a constant currency basis, net [...]...
  • 2 Sisters Accelerates Business Transformation 2 Sisters Food Group has announced a series of actions as part of its accelerating transformational strategy to turnaround the business. The company is making further investments in its UK Poultry and Fox’s Biscuits businesses, and is proposing to reduce the number of its UK Poultry sites in order to produce shorter, more efficient supply [...]...
  • Morrisons to Introduce Plastic-free Fruit and Veg Areas to Help Customers Buy Bagless Morrisons is to become the first British supermarket to roll-out plastic free fruit and veg areas in many of its stores. Customers will be able to choose from up to 127 varieties of fruit and veg – and buy them loose or put them in recyclable paper bags. The move follows a ten-month trial in three [...]...
  • Continued Growth by Marston’s Marston’s, a leading British pub operator and independent brewer, has reported a 4.7% rise in underlying revenue to £553.1 million for the 26 weeks ended 30 March 2019, reflecting strong growth in its brewing business, the contribution from new openings and pub acquisitions and positive like-for-like sales in its pub businesses. Underlying operating profit at [...]...
  • UK Ethical Food and Drinks Sales Hit £8.2 Billion British consumers are increasingly eating with a conscience as latest research from Mintel reveals that last year the nation spent £8.2 billion on ethical food and drink, including organic, Fairtrade, Rainforest Alliance and Marine Stewardship Council (MSC) certified products. Over the past five years, sales of ethical food and drink have shot up by 43% [...]...

Ireland Experiences Boost in Alcohol Sales Over Easter Period

Ireland Experiences Boost in Alcohol Sales Over Easter Period
May 10
11:05 2019

Supermarket shoppers in Ireland spent €34.6 million on alcohol in the week leading to Easter, a 5.3% increase in sales compared to last year, reveals Nielsen data. The rise in alcohol sales was a significant uplift over last year where sales increased by 3.9%, and the second year that the alcohol category benefited from changes to the Intoxicating Liquor Act, a law which has been in place in Ireland for over 90 years and banned the sale of alcohol in pubs, supermarkets and convenience stores on Good Friday. This year, growth in alcohol sales continued to soar over Easter with particular increases in cider (+33.4%), lager (+19.5%), ale (+16%), spirit mixers (+64.8%) and sparkling wine/champagne (+13.9%).

The rise in alcohol sales can be attributed to the increase in warm weather, with Easter 2019 in Ireland being the hottest weekend of the year so far, with temperatures peaking at 22.9C on Easter Saturday. This also resulted in shoppers spending more on food associated with warm weather, such as take-home ice-cream, where sales increased by +20.7% to €3.7 million, in comparison to the same period in 2018. This was in contrast to the drop in sales for Easter eggs, which decreased by -12.8% to €22.4 million in the 2 weeks leading to Easter 2019 versus the same period in 2018.

With the rise in warm weather, shoppers were also spending more on items for lighter meals. This included a rise in sales for potatoes (+17.1%), pre-packed and chilled salads (+10.2%) and cucumbers (+22.5%), as well as sauces to accompany these lighter picnic style meals with sales of salad cream growing +23.1% and BBQ sauce by +75.7%.

“A year into the lift on alcohol prohibition on Good Friday, coupled with the first taste of warm weather, shoppers in Ireland were looking at every opportunity to enjoy the sun with friends and family, spending more freely on alcohol than in the previous year,” says Karen Mooney, Ireland market leader at Nielsen. “We know that warm weather also had a big impact on alcohol sales, and we can expect these categories to continue to grow should we experience another warm summer akin to 2018. With this in mind, retailers should keep an eye on the weather forecast and ensure that when the sun shines, shelves are well-stocked; particularly with beers, ciders, sparkling wines and pre-mixed drinks.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements